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CPI

OPINION: Data-Driven Thinking

How Mobile’s Focus On Performance Helps It Avoid The MFA Problem

By Alex Li, AppLovin// May 15th, 2024

Advertisers worried about MFA could take a cue from the mobile app ecosystem and focus on performance instead of viewability.
Tagged in:
- Alex Li
- apple
- AppLovin
- cac
- CPI
- CPM
- display advertising
- google
- MFA
- mobile advertising
- mobile attribution
- open web
- performance
- SSP
- Viewability
connected TV

AppLovin Is Embracing Cost Per Install With Its New CTV Product

BY Hana Yoo// May 3rd, 2023

AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV inventory on a cost-per-install basis.
Tagged in:
- Andrey Kazakov
- AppDiscovery
- Apple ATT
- AppLovin
- cac
- cost per install
- CPI
- CPM
- CTV
- CTV ads
- featured
- growth marketing
- Kikoff
- Max Wang
- Meta
- MMPs
- performance marketing
- TikTok
- Wurl