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Shopify Isn’t All In On Ads (Yet); Universal Music Joins The Media Network Parade

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform.  In May, there… Continue reading »
by AdExchanger // June 24th, 2022 //
»
Snapchat Tests Subs To Make Up Lost iOS Ad Revenue; Big Things Come In Short Packages

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus …  Snapchat is testing a paid subscription service called … wait for it … Snapchat+. It would cost about $5 per month or $50 per year. Details were first posted to Twitter by mobile researcher Alessandro… Continue reading »
by AdExchanger // June 21st, 2022 //
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The Powers Of Creation, When It Comes To Creative; Facebook’s A Whale … A Beached Whale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Vibe Wars TikTok has launched an ad product called Branded Mission, which identifies potential influencers and puts paid media behind content even if it isn’t part of a campaign.  “Turn top-performing videos into ads,” is how TikTok puts it in a release.… Continue reading »
by AdExchanger // May 19th, 2022 //
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TikTok Is Meta’s Quite Convenient Competitor

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Allison Schiff, managing editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. TikTok doesn’t compete with Facebook or Instagram. Neither does Twitter, Pinterest or LinkedIn.… Continue reading »
by Allison Schiff // April 20th, 2022 //
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Kepler NA CEO Remy Stiles On Navigating The Pandemic, Talent Shortages And The Post-Cookie Ecosystem

Ad agencies have had an oversupply of crises to deal with over the past two years. Between the pandemic, the ongoing disruption of how the ad industry gathers and uses data and the Great Resignation, leaders have contended with outside forces on multiple fronts. Kepler Chief Strategy Officer Remy Stiles became the agency’s CEO of… Continue reading »
by Anthony Vargas // March 3rd, 2022 //
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Yellowstone Is A Huge Hit, But For Who? AppLovin Makes A CTV Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a four-part docuseries titled Yellowstone: One-Fifty about Yellowstone National Park, distributed by the right-wing media outlet Fox Nation. So, who cares?  It’s only amusing because it shows how powerful a tentpole series can be in this… Continue reading »
by AdExchanger // March 2nd, 2022 //
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Why Women’s Health Is Hit Hardest By Facebook’s Ad Approval Algorithms

It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic decisioning has been a focus for platforms, who face pressure from advertiser clients and, increasingly, lawmakers who see algorithms amplifying misinformation. But Facebook’s algorithmic blocking of ad creative is similarly askew, creating “false… Continue reading »
by Alyssa Boyle // February 14th, 2022 //
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Will Investors Learn Social Nuances?; Crypto’s Score On Super Bowl Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Street Loves Me For Me Once upon a time, social media challengers begged for Facebook look-alike valuations.  But a funny thing happened with social media stocks this week. After Facebook nosedived on its earnings report on Wednesday, investors soured on Snapchat, Pinterest and… Continue reading »
by AdExchanger // February 7th, 2022 //
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Snap Launches Money-Making Tools For Creators; The Argument For Contextual Targeting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” The tool is a… Continue reading »
by AdExchanger // October 7th, 2021 //
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TikTok Reaches A Billion Monthly Active Users; NBCU’s Beef With YouTube TV Heats Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims in a blog post to have one billion monthly active users around the world. For comparison, Snapchat passed half a billion monthly users in May, while Pinterest and Twitter reported 454 million and 330 million… Continue reading »
by AdExchanger // September 28th, 2021 //
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