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»SnapChat

Snap Permanently Bans Trump's Account; IAS Acquires Amino Payments

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh Snap! As crazy as it might be to imagine President Trump on Snapchat (although has anything about his four years in office made sense?) Donald does indeed have an account – with about 1.9 million subscribers – but not for long. Business Insider... Continue reading »
by AdExchanger // January 15th, 2021 //
»
The Big Story: Trump, Deplatformed

With Facebook, Twitter, YouTube (and as of Thursday morning, Snapchat) pulling the plug on outgoing President Trump’s digital platforms – and with Google, Apple and Amazon declining to host the right wing social media app Parler – are we at a watershed in terms of the type of speech social media will allow? And should... Continue reading »
by Ryan Joe // January 14th, 2021 //
»
Big Tech Cracks Down On QAnon; Rumble Sues Google Over Search Rankings

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. QAnon Booted Just days after permanently banning President Trump’s account, Twitter started cracking down on conspiracy theorists spreading disinformation on the platform, The New York Times reports. Twitter removed more than 70,000 accounts on Monday that promoted the QAnon conspiracy theory. The suspensions were... Continue reading »
by AdExchanger // January 13th, 2021 //
»
Brendon Mulvihill, SVP and head of licensing at Jukin
Jukin Media On Why Brands Need To Get In On User-Generated Social Video

"On TV & Video" is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. Jukin Media trawls the social universe for the most shareable video content from everyday people that it can... Continue reading »
by Allison Schiff // December 3rd, 2020 //
»
Twitter To Reboot Its Policy On Blue Check Marks; Publishers See Success On Snapchat

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Is Back It’s been a loooong, dark year for publishers, but there has been at least one bright spot: Snapchat. Digiday reports that publishers are netting higher revenue for their Discover content within Snapchat, both year over year as well as quarter over... Continue reading »
by AdExchanger // November 30th, 2020 //
»
Dethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all... Continue reading »
by Anthony Rifilato // November 25th, 2020 //
»
Industry Group Calls Privacy Sandbox Anticompetitive; Snapchat Launches TikTok Competitor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party... Continue reading »
by AdExchanger // November 24th, 2020 //
»
Snapchat Shores Up Its App Ads Suite With New Bid Types And Campaign Objectives

Snap is embracing direct response advertising with both arms. It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance advertisers on Snapchat can now optimize for installs directly from Lenses, implement... Continue reading »
by Allison Schiff // November 19th, 2020 //
»
DoubleVerify Develops A More Nuanced Tool To Gauge Brand Suitability

Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak... Continue reading »
by Anthony Rifilato // November 18th, 2020 //
»
Vizio To Use Nielsen On Its Smart TVs; Magnite Sees Big CTV Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience... Continue reading »
by AdExchanger // November 18th, 2020 //
»
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