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»reddit

Brands Have Been Funding False COVID Info; Marketers Are Experimenting With Clubhouse

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about brand safety during the pandemic, but the reality of where their ads are actually appearing tells a different story. According to a new report from NewsGuard, 4,315 brands ran more than 42,000 different ads on... Continue reading »
by AdExchanger // February 19th, 2021 //
»
Big Tech Cracks Down On QAnon; Rumble Sues Google Over Search Rankings

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. QAnon Booted Just days after permanently banning President Trump’s account, Twitter started cracking down on conspiracy theorists spreading disinformation on the platform, The New York Times reports. Twitter removed more than 70,000 accounts on Monday that promoted the QAnon conspiracy theory. The suspensions were... Continue reading »
by AdExchanger // January 13th, 2021 //
»
Texas Sues Google Over Ad Tech; Third-Party Ad Verification Comes To Reddit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The People Vs. Google’s Ad Stack The AGs of 10 states have filed a suit against Google, accusing it of monopolistic behavior in its ad business, The New York Times reports. In a Twitter video announcing the legal action, Texas Attorney General Ken Paxton... Continue reading »
by AdExchanger // December 17th, 2020 //
»
Media Buyers Cite Data And Privacy As Top Challenges; Big Tech Is Open To Updating Section 230

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Optimism … And Concern A half full glass … is also half empty. The IAB’s newly released market outlook report for 2021 is both optimistic about digital advertising in the year ahead and concerned about the loss of identifiers and how the industry will... Continue reading »
by AdExchanger // December 16th, 2020 //
»
Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence... Continue reading »
by AdExchanger // December 15th, 2020 //
»
Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with.
Reddit Rolls Out 3 Flavors Of Brand Safety Inventory Controls

Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with. Brand safety has become a newly hot topic this year given the ongoing pandemic, upcoming election and general societal strife. “It’s certainly been an interesting year,” said Jen Wong, Reddit’s COO. But... Continue reading »
by Allison Schiff // September 24th, 2020 //
»
Twitch, Reddit Join Trump Crackdown; Free Retail Listings Come To Google Search

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which... Continue reading »
by AdExchanger // June 30th, 2020 //
»
Google Content Removal System Gamed; A Key Moment For Ad-Supported TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Copyright Or Wrong Google’s content removal system is being gamed by bad actors to remove legitimate news stories that are damaging to companies’ and individuals’ reputations. The 1998 Digital Millennium Copyright Act stipulates that online content aggregators aren’t responsible for copyright violations as long... Continue reading »
by AdExchanger // May 18th, 2020 //
»
Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers

Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in... Continue reading »
by Sarah Sluis // April 26th, 2019 //
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EMarketer: Reddit Ad Revenue Will Crack $100 Million In 2019

Reddit’s advertising revenue is a speck on the duopoly’s windshield, but it’s growing fast, albeit from a small base. The company’s US net ad revenue is set to hit $119 million this year, up from $76.9 million in 2018, giving Reddit a 0.1% share of the US digital ad market, according to an eMarketer forecast... Continue reading »
by Allison Schiff // March 27th, 2019 //
»
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