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»reddit

Reddit Could Rake In $350M In Ad Revenue; IDG Communications Acquires Kickfire

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit And Weep Reddit could clear $350 million in ad revenue this year, double its earnings from 2020. But Reddit’s percent-growth rate is high because revenue is relatively low; Pinterest has a similar number of active users, but earned $1.1 billion in the first... Continue reading »
by AdExchanger // September 16th, 2021 //
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Reddit Rolls Out Conversation Ads After Discarding Programmatic

Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April 30. The offering, called Conversation Placement, appears in comment threads on Reddit sandwiched between the original post above and the first comment in the thread below. The ads are available through Reddit’s direct sales channels... Continue reading »
by Allison Schiff // September 2nd, 2021 //
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Reddit Rakes In Funding; Nielsen Pauses MRC Accreditation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit, Set, Go That plucky startup Reddit picked up $410 million in new venture funding from Fidelity, and may raise as much as $700 million in a new round valuing the company at $10 billion, The Wall Street Journal reports. The company raised about... Continue reading »
by AdExchanger // August 13th, 2021 //
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As IPO Nears, Reddit Signs Agreement With OMG; Facebook Asks Federal Judge To Dismiss Antitrust Suits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Team Work Reddit is moving to give advertisers deeper access to its platform – and rake in some dough. The social platform has signed its first-ever enterprise partnership agreement with Omnicom Media Group, a deal that encompasses OMG's media-buying shops, including Hearts & Science,... Continue reading »
by AdExchanger // March 12th, 2021 //
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Brands Have Been Funding False COVID Info; Marketers Are Experimenting With Clubhouse

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about brand safety during the pandemic, but the reality of where their ads are actually appearing tells a different story. According to a new report from NewsGuard, 4,315 brands ran more than 42,000 different ads on... Continue reading »
by AdExchanger // February 19th, 2021 //
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Big Tech Cracks Down On QAnon; Rumble Sues Google Over Search Rankings

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. QAnon Booted Just days after permanently banning President Trump’s account, Twitter started cracking down on conspiracy theorists spreading disinformation on the platform, The New York Times reports. Twitter removed more than 70,000 accounts on Monday that promoted the QAnon conspiracy theory. The suspensions were... Continue reading »
by AdExchanger // January 13th, 2021 //
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Texas Sues Google Over Ad Tech; Third-Party Ad Verification Comes To Reddit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The People Vs. Google’s Ad Stack The AGs of 10 states have filed a suit against Google, accusing it of monopolistic behavior in its ad business, The New York Times reports. In a Twitter video announcing the legal action, Texas Attorney General Ken Paxton... Continue reading »
by AdExchanger // December 17th, 2020 //
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Media Buyers Cite Data And Privacy As Top Challenges; Big Tech Is Open To Updating Section 230

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Optimism … And Concern A half full glass … is also half empty. The IAB’s newly released market outlook report for 2021 is both optimistic about digital advertising in the year ahead and concerned about the loss of identifiers and how the industry will... Continue reading »
by AdExchanger // December 16th, 2020 //
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Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence... Continue reading »
by AdExchanger // December 15th, 2020 //
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Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with.
Reddit Rolls Out 3 Flavors Of Brand Safety Inventory Controls

Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with. Brand safety has become a newly hot topic this year given the ongoing pandemic, upcoming election and general societal strife. “It’s certainly been an interesting year,” said Jen Wong, Reddit’s COO. But... Continue reading »
by Allison Schiff // September 24th, 2020 //
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