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»reddit

Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers

Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in... Continue reading »
by Sarah Sluis // April 26th, 2019 //
»
EMarketer: Reddit Ad Revenue Will Crack $100 Million In 2019

Reddit’s advertising revenue is a speck on the duopoly’s windshield, but it’s growing fast, albeit from a small base. The company’s US net ad revenue is set to hit $119 million this year, up from $76.9 million in 2018, giving Reddit a 0.1% share of the US digital ad market, according to an eMarketer forecast... Continue reading »
by Allison Schiff // March 27th, 2019 //
»
Reddit Eyes Performance Ad Dollars With Cost-Per-Click Ads

Reddit is getting into the performance marketing game. On Wednesday, the self-described front page of the internet launched the ability for direct response advertisers to buy any of its inventory across desktop, mobile web and app on a cost-per-click (CPC) basis. Until now, advertisers could purchase ads on a CPM model – or cost per... Continue reading »
by Allison Schiff // January 30th, 2019 //
»
Criteo Gets A New CEO; Sorrell Fill-In Mark Read Speaks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criteo Swaps Out CEO   With the GDPR compliance deadline bearing down, Criteo has restored its former CEO to the corner office. JB Rudelle will once again take the reins at the company, as Eric Eichmann steps into an advisory role prior to transferring... Continue reading »
by AdExchanger // April 26th, 2018 //
»
Reddit Woos Advertisers With In-App Native Ads

Reddit is banking on native mobile ads to generate advertiser karma. Starting March 19, advertisers will be able to buy native promoted posts in Reddit’s official iOS app, with Android inventory to follow within the next few weeks, the company said Wednesday. The only visual difference between in-feed native posts and organic posts created by... Continue reading »
by Allison Schiff // March 14th, 2018 //
»
Reddit: ‘It’s Become A Kind Of Mission To Try And Make Advertising Suck Less’

Reddit spent most of 2015 in a state of turmoil – executive shuffles and users in revolt over policy changes amid concerted and ongoing efforts to cut down on trolling and unsavory content. Reddit’s reputation: not necessarily the most brand-safe environment. That instability led to the return of Steve Huffman as CEO of Reddit last... Continue reading »
by Allison Schiff // November 29th, 2016 //
»
PROG I/O: Reddit’s Recipe For Success – Know When To Build, Partner Or Kill

The top trending post about ad tech on the Ad Ops subreddit page asks the pertinent question: “Is it safe to assume 95%-plus of ad tech companies are full of shit?” The responses aren't pretty. “This is the sentiment that our industry has – this post got a 93% upvote,” Jayne Pimentel, Reddit’s revenue and ad... Continue reading »
by Allison Schiff // October 27th, 2016 //
»
Walking The Razor’s Edge: Reddit Tries To Figure Out Its Ad Business

When Ellen Pao stepped down from her post as CEO of Reddit on Friday – ceding the spot to Reddit co-founder Steve Huffman – it left Reddit’s monetization situation murkier than ever. In a question and answer session on Reddit’s popular AMA (Ask Me Anything) section, Huffman wrote, “Reddit has a lot of cash. Monetization... Continue reading »
by Liz Rowley // July 13th, 2015 //
»
Reddit Upvotes Video, Plots Publisher Tools

When Reddit revealed it would produce original video, code for “more premium content,” it was right in line with its pitch to brand advertisers – as well as more tools for publishers – through features like embeddable comment threads. That said, the last thing it will compromise is a solid user experience in its community... Continue reading »
by Kelly Liyakasa // June 4th, 2015 //
»
Alexis Ohanian Discusses Reddit, Publishing Today And Ads

Reddit seems to be in the news a lot lately as users flock to the platform in search of communities related to events or interests of the day, such as a "subreddit" on politics - or President Obama's "Ask Me Anything" appearance - or how about cute cat pictures? The community site has few ads... Continue reading »
by John Ebbert // September 6th, 2012 //
»

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