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»reddit

Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with.
Reddit Rolls Out 3 Flavors Of Brand Safety Inventory Controls

Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with. Brand safety has become a newly hot topic this year given the ongoing pandemic, upcoming election and general societal strife. “It’s certainly been an interesting year,” said Jen Wong, Reddit’s COO. But... Continue reading »
by Allison Schiff // September 24th, 2020 //
»
Twitch, Reddit Join Trump Crackdown; Free Retail Listings Come To Google Search

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which... Continue reading »
by AdExchanger // June 30th, 2020 //
»
Google Content Removal System Gamed; A Key Moment For Ad-Supported TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Copyright Or Wrong Google’s content removal system is being gamed by bad actors to remove legitimate news stories that are damaging to companies’ and individuals’ reputations. The 1998 Digital Millennium Copyright Act stipulates that online content aggregators aren’t responsible for copyright violations as long... Continue reading »
by AdExchanger // May 18th, 2020 //
»
Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers

Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in... Continue reading »
by Sarah Sluis // April 26th, 2019 //
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EMarketer: Reddit Ad Revenue Will Crack $100 Million In 2019

Reddit’s advertising revenue is a speck on the duopoly’s windshield, but it’s growing fast, albeit from a small base. The company’s US net ad revenue is set to hit $119 million this year, up from $76.9 million in 2018, giving Reddit a 0.1% share of the US digital ad market, according to an eMarketer forecast... Continue reading »
by Allison Schiff // March 27th, 2019 //
»
Reddit Eyes Performance Ad Dollars With Cost-Per-Click Ads

Reddit is getting into the performance marketing game. On Wednesday, the self-described front page of the internet launched the ability for direct response advertisers to buy any of its inventory across desktop, mobile web and app on a cost-per-click (CPC) basis. Until now, advertisers could purchase ads on a CPM model – or cost per... Continue reading »
by Allison Schiff // January 30th, 2019 //
»
Criteo Gets A New CEO; Sorrell Fill-In Mark Read Speaks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criteo Swaps Out CEO   With the GDPR compliance deadline bearing down, Criteo has restored its former CEO to the corner office. JB Rudelle will once again take the reins at the company, as Eric Eichmann steps into an advisory role prior to transferring... Continue reading »
by AdExchanger // April 26th, 2018 //
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Reddit Woos Advertisers With In-App Native Ads

Reddit is banking on native mobile ads to generate advertiser karma. Starting March 19, advertisers will be able to buy native promoted posts in Reddit’s official iOS app, with Android inventory to follow within the next few weeks, the company said Wednesday. The only visual difference between in-feed native posts and organic posts created by... Continue reading »
by Allison Schiff // March 14th, 2018 //
»
Reddit: ‘It’s Become A Kind Of Mission To Try And Make Advertising Suck Less’

Reddit spent most of 2015 in a state of turmoil – executive shuffles and users in revolt over policy changes amid concerted and ongoing efforts to cut down on trolling and unsavory content. Reddit’s reputation: not necessarily the most brand-safe environment. That instability led to the return of Steve Huffman as CEO of Reddit last... Continue reading »
by Allison Schiff // November 29th, 2016 //
»
PROG I/O: Reddit’s Recipe For Success – Know When To Build, Partner Or Kill

The top trending post about ad tech on the Ad Ops subreddit page asks the pertinent question: “Is it safe to assume 95%-plus of ad tech companies are full of shit?” The responses aren't pretty. “This is the sentiment that our industry has – this post got a 93% upvote,” Jayne Pimentel, Reddit’s revenue and ad... Continue reading »
by Allison Schiff // October 27th, 2016 //
»
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