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»Vevo

Vevo Takes A Distributed Approach To OTT

As a joint venture between Universal Music Group and Sony Entertainment, Vevo owns the sales and distribution rights to 350,000 music videos from the world’s top artists. Vevo has always had a large distribution partnership with YouTube, but over the past year it’s shut down its owned-and-operated properties to exclusively partner on third-party distribution –... Continue reading »
by Alison Weissbrot // May 9th, 2019 //
»
How Vevo Stays At The Top Of The Charts On YouTube

Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal Music Group and Warner Music Group, Vevo creates and distributes more than 330,000 music videos across YouTube and its owned-and-operated channels. Vevo gets access to YouTube’s massive audience, and YouTube gets a cut of the... Continue reading »
by Alison Weissbrot // April 18th, 2018 //
»
Data: Still An Albatross For CMOs?

Data, to the marketing organization, is like a vitamin – good for your overall health, but sometimes an afterthought (or you forget to take it entirely). That was a core theme at The Economist’s Big Rethink conference in New York City Thursday, where marketers gathered for a day of discussion at the Time Warner Center.... Continue reading »
by Kelly Liyakasa // March 6th, 2015 //
»
GE Goes Over The Top

General Electric is about to make its first foray into over-the-top devices and connected TVs, said Alexa Christon, the company’s global head of media innovation. Through a deal with music and entertainment platform Vevo, GE will serve as a paid distributor of an original and curated video bundle to connected devices such as Samsung, Roku,... Continue reading »
by Kelly Liyakasa // December 18th, 2014 //
»
Publishers, Brands Buzz Over Programmatic Private Marketplace Buys

While both programmatic buying and online video are in vogue, the best way for these two to come together—in the opinions of both publishers and brands—is through private marketplace buys. Programmatic video ad platform BrightRoll has seen 50% of the top 50 publishers engage in private marketplace deals, said company founder and CEO Tod Sacerdoti... Continue reading »
by Kelly Liyakasa // April 23rd, 2014 //
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Vevo Still Working Out 'Programmatic Premium' Marketplace

It's been more than a year since video music platform Vevo opened its private marketplace with Adap.tv. While the talks with brand advertisers about using programmatic direct are beyond the experimental stage, ad sales automation is still evolving, said Jonathan Carson, Vevo's chief revenue officer. Carson joined Vevo in September after serving as CEO of... Continue reading »
by David Kaplan // January 16th, 2014 //
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Vevo Launches Private Exchange Powered By Adap.tv

Video music site Vevo is ready to try real-time bidding as an option to augment its direct sales. The three-year-old company, a joint venture managed by record labels Sony Music and Universal Music Group along with Abu Dhabi Media, is working with digital video sales platform Adap.tv on setting up the private exchange. In part,... Continue reading »
by David Kaplan // October 29th, 2012 //
»

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