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»popsugar

Twitter Apologizes For Data Misuse; Group Nine Scoops Up PopSugar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Oops Twitter used emails and phone numbers provided by users for two-factor authentication – when you provide a backup security contact to catch any improper account logins – for advertising purposes. Specifically, emails and phone numbers were used for Tailored Audiences campaigns, Twitter’s... Continue reading »
by AdExchanger // October 9th, 2019 //
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Brands Lean Into Voice; Samsung Overtakes P&G As Top Advertiser

Find Your Brand Voice Voice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little to no advertising opportunities on voice platforms yet, marketers are establishing their presence in the new media environment, The New York Times reports. Some brands are betting big now on voice SEO to ensure... Continue reading »
by AdExchanger // December 4th, 2018 //
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Concert Scales Up By Adding PopSugar, Rolling Stone And New York Media

Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing Concert’s reach from 80% to 90% of all internet users. PopSugar, Rolling Stone and New York Media were selected to create a strong offering around entertainment and female-focused content, according to Ryan Pauley, head of... Continue reading »
by Sarah Sluis // May 31st, 2018 //
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PopSugar CRO Geoff Schiller Sells Social Video Like TV

PopSugar’s young female readers are turning into young female viewers. What started out a decade ago as a celebrity news site has used its foothold to expand into a dozen verticals, including food, fitness and moms. And PopSugar increasingly tells its stories via video. PopSugar Fitness is the standout, with more than 1 million followers... Continue reading »
by Sarah Sluis // April 5th, 2017 //
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Publishers Weigh In: Snapchat Vs. Instagram Stories

What works better for publishers: Snapchat or Instagram Stories? Both platforms are quickly gaining ground as ways for publishers to distribute their content to wider audiences. Snapchat made its public offering Thursday, and Instagram Stories launched last year with a competitive, video-focused offering. While each platform claims more than 150 million daily users, Snapchat and... Continue reading »
by Sarah Sluis // March 3rd, 2017 //
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Inside A Content Hit: PopSugar’s Fruity Pebbles No-Bake Cheesecake

Behind every piece of PopSugar viral content, there’s data. The lifestyle pub’s recipe and video for Fruity Pebbles No-Bake Cheesecake has attracted 9.4 million video views and 238,000 shares on Facebook since it went live in June. Landing on the winning recipe required sifting through audience insights and constant tweaking so it would resonate with... Continue reading »
by Sarah Sluis // July 29th, 2016 //
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ShopStyle Uses Consumer Scoring To Boost Retargeting Performance

ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut. But ShopStyle, part of the PopSugar family, faced a problem. To ensure the site’s shoppers end up buying that black dress,... Continue reading »
by Sarah Sluis // April 4th, 2016 //
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Facebook Video: The Possibilities And The Pitfalls

At 1.55 billion monthly active users and growing, Facebook’s audience reach is massive. And Facebook is hammering out constant improvements to the video discovery mechanism in the news feed. But the social platform remains largely in experimental mode with video, and agencies and publishers are chomping at the bit for a clearer monetization path and... Continue reading »
by Kelly Liyakasa // January 13th, 2016 //
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PopSugar Uses Adobe’s New Data Visualization Tool To Find ‘Unexpected Correlations’ Between Content

Adobe has combined more components of its Creative and Marketing clouds. Its launch Thursday of Analysis Workspace for Adobe Analytics, a Marketing Cloud visualization tool, uses creative elements inspired by products like Photoshop. The self-serve tool is designed to be a slicker way to query reports than relying on a spreadsheet. It presents a customizable... Continue reading »
by Kelly Liyakasa // September 24th, 2015 //
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Rakuten Marketing CEO: ‘Our Breadth Of Data Goes Well Beyond Shopper Data’

Rakuten Marketing is gunning to be a full-funnel ad stack. Acquisition has been front and center in the Japanese ecommerce giant Rakuten’s strategy, with investments in search, affiliate, display, mobile and attribution on the marketing services side. But there are different integration requirements since some of Rakuten's acquired assets are consumer-facing while others are not. “It’s complex... Continue reading »
by Kelly Liyakasa // May 18th, 2015 //
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