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TikTok Seeks To Preempt Brand Safety Fears; Hulu Rethinks Streaming Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Or Bust  TikTok may offer a curated feed of content that will appease advertisers as brand safety becomes a bigger concern on the platform. The feed of vetted TikTok creators will enable the app to charge advertisers higher rates for guaranteed brand... Continue reading »
by AdExchanger // January 14th, 2020 //
»
4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes

Though new to advertising, the video app TikTok is learning from competitors’ mistakes to forge strong relationships with buyers and to build a clear sales pitch. Unlike Facebook, Instagram, YouTube and Snap, which focused on audience growth over advertising opportunities at first, TikTok understood early on how to successfully work with media buyers. Facebook and... Continue reading »
by Alison Weissbrot // November 12th, 2019 //
»
Foursquare And Placed Are Full Steam Ahead On Their Integration

For Placed, life at Foursquare is a lot different than life was at Snap. Case in point: Foursquare and Placed completed the integration of their first-party audience data sets into a single attribution product within 90 days of the acquisition, which closed this summer. Snap sold Placed to Foursquare in May after acquiring the company... Continue reading »
by Allison Schiff // October 30th, 2019 //
»
Snap’s Revenue And DAUs Show Healthy Growth, But Ad Rates Are Stuck In Neutral

Snap outpaced estimates for its quarterly earnings released Tuesday, bringing in $446 million, a 50% jump compared to last year. But the company has a long way to go before it’s in the black. Snap’s net losses in Q3 were $227 million, though that’s a $98 million improvement from Q3 2018. Snapchat’s daily active users... Continue reading »
by James Hercher // October 23rd, 2019 //
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These Companies Have Big Complaints About Big Tech – And Regulators Are Listening

Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s... Continue reading »
by Allison Schiff // October 3rd, 2019 //
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States To Investigate Google Ad Dominance; TV Ratings To Incorporate Out Of Home Viewing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Me, This Is Bad Fifty – count ’em, 50 – attorneys general are planning to work together on a sweeping joint antitrust investigation into Google. Google’s dominance over the online ad market will be the probe’s first priority, the Republican Texas AG told... Continue reading »
by AdExchanger // September 10th, 2019 //
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Constant Sales Strain Retailers; Snap Will Raise $1B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deal Days It seems there’s a major sale happening. And while this new normal is great for consumers, it creates pricing pressures that are particularly tough for apparel chains, which have to pay more to promote their own deals over the noise and now... Continue reading »
by AdExchanger // August 7th, 2019 //
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New Media Will Buy Gannett For $1.4B; Microsoft Snaps Up PromoteIQ

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open The Gates New Media Investment Group will buy Gannett in a deal valued at $1.4 billion. The deal is expected to close by the end of 2019. New Media is a holding company that operates 154 daily local papers across 39 states, with... Continue reading »
by AdExchanger // August 6th, 2019 //
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Snap Q2 Surprises As Users Embrace AR

Turns out people really like those Snapchat baby face and gender swap filters. The app’s daily active users hit 203 million in Q2, up 8% year over year, and revenue was far better than expected at $388 million, a 48% increase from this time last year, according to the company’s Q2 earnings disclosure. This is... Continue reading »
by Allison Schiff // July 23rd, 2019 //
»
Snap Embarks On A Charm Offensive; Amazon's Hiring Spree

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretive... Continue reading »
by AdExchanger // June 24th, 2019 //
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