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»Snap

The Shein Machine; The First Shots In The Brand-Safety War On Fox

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pronounced She-In, As In “Ooh … She In Trouble Now” The fast-fashion company Shein, a gigantic but secretive Chinese manufacturer of fast fashion, is getting a lot of attention. Which Shein both does and does not want.  On the plus side, Shein has… Continue reading »
by AdExchanger // July 22nd, 2022 //
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Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear).  The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports. … Continue reading »
by AdExchanger // July 12th, 2022 //
»
Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts.  In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly… Continue reading »
by AdExchanger // June 22nd, 2022 //
»
Comic: The Froth Cafe
Snap Warns It Will Miss Q2 Targets; Meta Releases Political Ad Targeting Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, Snap Snap warned investors this week that it will miss its one-month-old revenue target, tumbling shares by more than 40% in what may be a harbinger for the industry, CNBC reports.  “Since we issued guidance on April 21, 2022, the macroeconomic environment has… Continue reading »
by AdExchanger // May 25th, 2022 //
»
Comic: In-game advertising
Shopify Gets Into Audiences (But Still Not Ads); EA And FIFA Cut Ties On Long-Time Branding Deal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing a prospecting product called Shopify Audiences, and it just graduated to a general release.  The product uses Shopify’s “unique perspective on purchasing intent from supporting merchants and their buyers,” according to a release. That’s hardly… Continue reading »
by AdExchanger // May 11th, 2022 //
»
Comic: The Froth Cafe
DoubleVerify Snags First Outside MRC Cred On YouTube; Will The Household Become Programmatic’s Atomic Unit?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained MRC accreditation as a third-party measurement provider of viewability reporting on YouTube.  Specifically, the seal covers DoubleVerify’s access to YouTube site and in-app page-level information via Ads Data Hub, the cloud service that houses Google’s… Continue reading »
by AdExchanger // April 20th, 2022 //
»
Comic: The Field Guide to the Privacy Sandbox
Testing Revs Up In The Chrome Privacy Sandbox; Facebook’s ‘Massive Ranking Failure’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get In The Sandbox The moment you’ve been waiting for is here. (No, not the release of the latest season of whatever show you stream.) On Thursday, Google kicked off developer origin trials in Chrome for three Privacy Sandbox proposals: Topics, FLEDGE and… Continue reading »
by AdExchanger // April 1st, 2022 //
»
Legacy Brands Flex Their Pricing Power; Platform Ad Prices Skyrocket

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it. (H/t Lindsay Owens for… Continue reading »
by AdExchanger // February 14th, 2022 //
»
Unlike Meta, Snap Says It’s On The Rebound From ATT Due To First-Party Measurement And AR Investments

Snap Inc. reported strong growth in its revenue and user base during its Q4 2021 earnings report. Total revenue for 2021 was $4.1 billion, which was good for a 64% year-over-year growth rate, the highest rate of annual revenue growth in company history. But Meta is kind of like your rundown neighbor’s house dragging down… Continue reading »
by Anthony Vargas // February 3rd, 2022 //
»
Unilever Reorgs After Nelson Peltz Buys A Stake; Why Don’t Social Nets Follow YouTube’s Ad-Share Model?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Peltzed Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson Peltz, The Wall Street Journal reports.  Peltz unseated a Procter & Gamble board member in a shocking shareholder vote in 2017 – winning… Continue reading »
by AdExchanger // January 26th, 2022 //
»
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