• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Snap

Peter Naylor, Snap’s VP of Americas
Snap’s Peter Naylor Talks NewFronts, Creators And Cord Cutters

What are advertisers looking for during this year’s NewFronts? In Peter Naylor’s view, they want alternatives as audiences move away from commercially supported broadcast and cable to ad-free viewing environments. “The old ways are contracting and the old plays aren’t getting the same results as they used to,” said Naylor, Snap’s VP of Americas and... Continue reading »
by Tony Rifilato // May 7th, 2021 //
»
Snapchat's DAUs clocked in at 280 million, a 22% increase YoY across both iOS and Android. Its Android user base is now larger than its iOS user base.
Snap Signals Big Growth In Q2, Even As AppTrackingTransparency Enforcement Looms

Snapchat is growing up. Well, its ad tech is, at any rate. The youthful makeup of Snapchat’s user base is still one of its biggest selling points for advertisers. But competing against Facebook, Google and even Twitter for direct response dollars requires a big investment. DR spending was up during the pandemic across most large... Continue reading »
by Allison Schiff // April 23rd, 2021 //
»
Snap Says It’s On Tap To Generate 50%+ Revenue Growth For Years To Come

Snap wants investors to know that monetization is and will continue to be a top priority. At the company’s first investor day event on Tuesday, executives emphasized Snap’s focus on investing in its ad stack, expanding into new international markets and growing its advertiser base, including small and local businesses. After revamping its self-serve ad... Continue reading »
by Allison Schiff // February 23rd, 2021 //
»
Snapchat And Pinterest Benefited From The Facebook Boycott – But Can They Keep It Going?

The ad boycott against Facebook this past summer had little impact on its bottom line. But the boycott did appear to create an opportunity for second-tier social media platforms, such as Snapchat and Pinterest. “A large share of the accelerated growth we saw from those companies in the third quarter [of 2020] was almost certainly... Continue reading »
by Allison Schiff // February 9th, 2021 //
»
Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020.
Snap Did Great In 2020 – But IOS 14 And Other External Factors Are Messing With Its Momentum This Year

Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020. Snap added 156 million daily active users in the quarter for a total of 265 million, a 22% increase year over year. Full-year 2020 revenue was $2.5 billion, up 46% YoY,... Continue reading »
by Allison Schiff // February 4th, 2021 //
»
Georgia Runoff Drives Nearly $500 Million In Ad Buys; What Will Happen To Section 230?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Runaway Runoffs With the control of the U.S. Senate hanging in the balance, all eyes were on Georgia leading up to the runoff elections on Jan. 5 –and where there are eyes, ad dollars follow. Axios reports that the two Georgia Senate runoff races... Continue reading »
by AdExchanger // January 6th, 2021 //
»
Media Buyers Cite Data And Privacy As Top Challenges; Big Tech Is Open To Updating Section 230

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Optimism … And Concern A half full glass … is also half empty. The IAB’s newly released market outlook report for 2021 is both optimistic about digital advertising in the year ahead and concerned about the loss of identifiers and how the industry will... Continue reading »
by AdExchanger // December 16th, 2020 //
»
Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence... Continue reading »
by AdExchanger // December 15th, 2020 //
»
Snapchat Shores Up Its App Ads Suite With New Bid Types And Campaign Objectives

Snap is embracing direct response advertising with both arms. It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance advertisers on Snapchat can now optimize for installs directly from Lenses, implement... Continue reading »
by Allison Schiff // November 19th, 2020 //
»
Snap Sales SVP Peter Naylor On Upstart Competition, Why Snap Avoids Exchanges And The Wide Release Of First Commercial

Snap’s First Commercial, a reach product that advertisers can use to position their message so that it’s the first ad Snapchat users see when they open the app, is now generally available, Snap said on Tuesday during Advertising Week. The ad is up to six seconds long and unskippable. First Commercial launched in the United... Continue reading »
by Ryan Joe // October 6th, 2020 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk’s Stock Dives By More Than 25% After Q1 Earnings
  • ATT Opt-In Rates: The Picture So Far And The Ugly Truth Behind Why The Numbers Vary So Widely
  • Prepare for the Mother of All M&A Booms
  • Ads.txt Got Too Complicated, So Primis Came Up With Technology To Untangle The Mess
  • More Ad Tech Notables Land At The Walled Gardens
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved