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»Snap

Snap Launches Money-Making Tools For Creators; The Argument For Contextual Targeting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” The tool is a... Continue reading »
by Monica Bhalla // October 7th, 2021 //
»
YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway... Continue reading »
by Monica Bhalla // August 3rd, 2021 //
»
Mobile Apps Safe From Apple's ATT; Health Departments Spending Big On Vaccine Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should... Continue reading »
by Monica Bhalla // July 23rd, 2021 //
»
TikTok Radio Aims To Attract Gen Z; Facebook Says ‘Regulation Is Overdue’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serious Music Move over, Howard Stern. SiriusXM is trying to attract younger listeners with the launch of a TikTok music channel called (you guessed it) TikTok Radio. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Sirius – which... Continue reading »
by Monica Bhalla // May 25th, 2021 //
»
Snap Rolls Out Story Studio; Criteo Acquires Ad Tech Startup Mabaya

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements... Continue reading »
by Monica Bhalla // May 21st, 2021 //
»
Peter Naylor, Snap’s VP of Americas
Snap’s Peter Naylor Talks NewFronts, Creators And Cord Cutters

What are advertisers looking for during this year’s NewFronts? In Peter Naylor’s view, they want alternatives as audiences move away from commercially supported broadcast and cable to ad-free viewing environments. “The old ways are contracting and the old plays aren’t getting the same results as they used to,” said Naylor, Snap’s VP of Americas and... Continue reading »
by Tony Rifilato // May 7th, 2021 //
»
Snapchat's DAUs clocked in at 280 million, a 22% increase YoY across both iOS and Android. Its Android user base is now larger than its iOS user base.
Snap Signals Big Growth In Q2, Even As AppTrackingTransparency Enforcement Looms

Snapchat is growing up. Well, its ad tech is, at any rate. The youthful makeup of Snapchat’s user base is still one of its biggest selling points for advertisers. But competing against Facebook, Google and even Twitter for direct response dollars requires a big investment. DR spending was up during the pandemic across most large... Continue reading »
by Allison Schiff // April 23rd, 2021 //
»
Snap Says It’s On Tap To Generate 50%+ Revenue Growth For Years To Come

Snap wants investors to know that monetization is and will continue to be a top priority. At the company’s first investor day event on Tuesday, executives emphasized Snap’s focus on investing in its ad stack, expanding into new international markets and growing its advertiser base, including small and local businesses. After revamping its self-serve ad... Continue reading »
by Allison Schiff // February 23rd, 2021 //
»
Snapchat And Pinterest Benefited From The Facebook Boycott – But Can They Keep It Going?

The ad boycott against Facebook this past summer had little impact on its bottom line. But the boycott did appear to create an opportunity for second-tier social media platforms, such as Snapchat and Pinterest. “A large share of the accelerated growth we saw from those companies in the third quarter [of 2020] was almost certainly... Continue reading »
by Allison Schiff // February 9th, 2021 //
»
Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020.
Snap Did Great In 2020 – But IOS 14 And Other External Factors Are Messing With Its Momentum This Year

Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020. Snap added 156 million daily active users in the quarter for a total of 265 million, a 22% increase year over year. Full-year 2020 revenue was $2.5 billion, up 46% YoY,... Continue reading »
by Allison Schiff // February 4th, 2021 //
»
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