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»Mobile measurement

Living Under Apple’s Thumb, With AppsFlyer CEO Oren Kaniel

To say that 2021 was a weird and stressful year for the mobile app measurement ecosystem is an understatement. But it’s not like privacy as a concern only came on the scene last year with the release of iOS 14.5 and the requirement from Apple to request permission before collecting a user’s IDFA. “Privacy is... Continue reading »
by Allison Schiff // January 11th, 2022 //
»
Paul Müller, CEO & co-founder, Adjust
Adjust’s CEO On Rolling With Platform Privacy Changes And Staying Neutral Under AppLovin

The recent bonanza of mobile M&A has more to do with the maturity of the market than it does with any defensive measures related to Apple’s new privacy features, according to Paul Müller, CEO and co-founder of mobile measurement company Adjust. Müller knows a little something about M&A. He sold his company for roughly $1... Continue reading »
by Allison Schiff // December 3rd, 2021 //
»
Allison Schiff, senior editor, AdExchanger
Apple Hasn’t Cracked Down On Fingerprinting On IOS 14 Yet, But That Other Shoe Is Gonna Drop

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. Apple hasn’t been transparent about much to do with its new privacy framework for... Continue reading »
by Allison Schiff // June 2nd, 2021 //
»
Attribution Players Risk Apple’s Wrath During ATT ‘Grace Period’; MDC-Stagwell Merger Hits Snag

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grace (Period) Under Fire Everyone knows that fingerprinting on iOS 14 is about as kosher as a strip of bacon on a piece of gefilte fish … right? Although Apple’s AppTrackingTransparency framework explicitly prohibits the use of fingerprinting, some of the largest mobile measurement... Continue reading »
by AdExchanger // May 28th, 2021 //
»
6 Burning Questions About Apple’s ATT Privacy Framework

AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a lot of head scratchers – and the dust is far from settled. Until the release of iOS 14.5 last month, among the biggest unknowns consuming the mobile ad ecosystem was the agita-inducing question of timing... Continue reading »
by Allison Schiff // May 20th, 2021 //
»
Welcome To Eric Seufert's Brain, Where It's All Mobile All The Time

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ever since Apple dropped its iOS 14 bombshell last June, developers have been scratching their heads, running in circles, doing nothing and doing their best to prepare. But it’s been a big challenge, mainly because “there is very... Continue reading »
by Allison Schiff // March 22nd, 2021 //
»
AppLovin To Buy Mobile Measurement Startup Adjust

AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust,... Continue reading »
by Allison Schiff // February 3rd, 2021 //
»
INCRMNTAL Aims To Help Wean Apps Away From Last Touch And The IDFA

INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $1.4 million in pre-seed funding. The round includes participation from a handful of angels, early stage venture firm toDay Ventures and the Mobile Dev Memo Investment Syndicate, an initiative that vets seed and pre-seed opportunities in the mobile space. Interest in incrementality,... Continue reading »
by Allison Schiff // October 5th, 2020 //
»
Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook.
What Facebook’s IOS 14 Prep Plan Actually Means For Developers

Facebook’s strategy for dealing with the changes coming in iOS 14 is to simply stop collecting the IDFA. But there’s nothing simple about it. Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook. On Wednesday,... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
Full Text: Facebook's Explainer And FAQ On Preparing For IOS 14

After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here's the full text: ******************** Today (August 26, 2020), we are providing details about our approach... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
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