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»Mobile measurement

INCRMNTAL Aims To Help Wean Apps Away From Last Touch And The IDFA

INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $1.4 million in pre-seed funding. The round includes participation from a handful of angels, early stage venture firm toDay Ventures and the Mobile Dev Memo Investment Syndicate, an initiative that vets seed and pre-seed opportunities in the mobile space. Interest in incrementality,... Continue reading »
by Allison Schiff // October 5th, 2020 //
»
Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook.
What Facebook’s IOS 14 Prep Plan Actually Means For Developers

Facebook’s strategy for dealing with the changes coming in iOS 14 is to simply stop collecting the IDFA. But there’s nothing simple about it. Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook. On Wednesday,... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
Full Text: Facebook's Explainer And FAQ On Preparing For IOS 14

After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here's the full text: ******************** Today (August 26, 2020), we are providing details about our approach... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it.
Facebook’s IDFA Plan: Possible Audience Network Shutdown For IOS 14

Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it. Considering the uncertainty of the situation, Facebook has decided not to collect the IDFA for any of its own apps on iOS 14 devices or to request the IDFA from apps in Audience Network, the company said in a pair... Continue reading »
by Allison Schiff // August 26th, 2020 //
»
Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS?

SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS 14 in September. But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow... Continue reading »
by Allison Schiff // July 7th, 2020 //
»
Mobile Attribution Company AppsFlyer Raises $210 Million Series D

AppsFlyer said Tuesday it closed a $210 million Series D round, bringing the app measurement firm’s total funding to more than $293 million since 2014.  It had previously raised a $56 million Series C in 2017. The round, which brings AppsFlyer’s valuation to $1.6 billion, was led by General Atlantic with participation from existing investors... Continue reading »
by Allison Schiff // January 21st, 2020 //
»
Adjust Closes $227 Million Round With An Eye On Consolidation

Adjust raised $227 million in funding – and there’s no need to adjust your screen on the amount. The monster round, announced Wednesday, brings the Berlin-based mobile measurement company’s total funding to $250 million. It was led by new investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina, and existing investor Highland Europe. Previously,... Continue reading »
by Allison Schiff // June 12th, 2019 //
»
Is Facebook’s Mobile Attribution Model Fair?

Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit? It’s hard to say, because Facebook is what’s known as a self-attributing network, i.e., a walled garden. A self-attributing network is just what it sounds like: a platform that, usually because of its scale, has the power... Continue reading »
by Allison Schiff // August 4th, 2017 //
»
The Buy Side Doesn’t Want Impressions Counted Before They Hatch

For the buy side, the only fair way to measure mobile ad impressions is when they’ve actually rendered on a device. Otherwise, advertisers might be getting taken for a ride by publishers using different methods of counting, said Richy Glassberg, CEO of Medialets, a mobile ad platform and mobile ad server that’s been under WPP... Continue reading »
by Allison Schiff // June 17th, 2016 //
»
MarketShare And Other Vendors Unite Against Walled Gardens

Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem is working hard – and working together – to catch up. It’s in this spirit that MarketShare launched Monday a “Consortium for Cross-Device Measurement,” which for now includes Drawbridge, Crosswise, Tapad and... Continue reading »
by James Hercher // October 26th, 2015 //
»
 

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