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»Mobile

The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the next 10 years will likely bring a slowdown due to market maturation and data regulations, it’s indisputable that programmatic buying and the rise of ad... Continue reading »
by Allison Schiff // December 26th, 2019 //
»
Mobile Marketers Hold The Clicker For CTV Ads

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Swanson, CEO at Aki Technologies. Apple’s move into streaming TV is a significant milestone in the already-in-progress, cord-cutting revolution. It should serve as an important nudge for marketers: Yes, it’s time to get... Continue reading »
by AdExchanger // May 6th, 2019 //
»
What’s Old Is New Again As Online Sellers Rediscover SMS Text

Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising. And ecommerce tech vendors are beefing up mobile messaging because the channel now supports data-driven segmentation, like retargeting campaigns. These capabilities are increasingly valuable as frictionless mobile... Continue reading »
by James Hercher // February 21st, 2018 //
»
Mobile Commerce: Grown-Up And Still Growing

The Thanksgiving holiday shopping weekend showed how mobile has grown from a retail investment-and-innovation channel to a true pillar of US commerce. On Cyber Monday, mobile commerce crossed a new threshold with $2 billion in sales, according to data from Adobe. Black Friday of 2016 was the first time US shoppers spent more than $1... Continue reading »
by James Hercher // November 28th, 2017 //
»
Tylenol Is Feeling Good About Its Mobile Strategy

Most brands don’t want to be the first thing someone thinks of when they get a stress headache or feel pain after exercise – but Tylenol does. As part of a recent campaign to promote the relaunch of its Rapid Release Gels sub-brand after a 2009 recall, Tylenol wanted to be top-of-mind with potential customers in... Continue reading »
by Allison Schiff // October 18th, 2017 //
»
Is Mobile Data The Key To A New Generation Of Sports Fan?

When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a giant falcon statue, a halo-shaped video scoreboard and a view of the city skyline. The first thing many do is take a photo and blast it across social media. And as they do, stadium staff... Continue reading »
by James Hercher // September 20th, 2017 //
»
Shazam And Waze Rethink Mobile Creative

Mobile creative is a Catch-22. While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic banners. But banners look bad on mobile and get a bad rap for ruining the user experience. Shazam and Waze are two apps championing beautiful mobile creative, but they can do so by relying... Continue reading »
by Alison Weissbrot // July 11th, 2017 //
»
Mobile Ad Blocking Takes Off In Asia, Sparked By User Data Costs

Want to know what large-scale mobile ad blocking looks like? Go to Asia, specifically China and India, where the bulk of the world’s new smartphone users are entering the market. A PageFair report last year said mobile browsers with pre-installed ad blockers more than doubled over the previous year and now outnumber those without ad... Continue reading »
by James Hercher // March 17th, 2017 //
»
Button Raises $20 Million To Create More Mobile Commerce Inventory

The mobile monetization firm Button announced Wednesday it had raised a $20 million Series B round, led by Norwest Venture Partners. The investment, which brings Button’s total funding to $36.5 million, will go largely toward expanding Button’s headcount as the startup looks to tack on new products in fledgling verticals like travel booking and media... Continue reading »
by James Hercher // January 25th, 2017 //
»
Why Mobile Adoption Is Punishing The Biggest Department Stores

Bellwether retailers like Macy’s, Sears and Nordstrom that once anchored US malls never fully recovered from the onset of web-driven ecommerce. Now they’re facing something new that could either be an opportunity to get back in the game or another threat entirely: mobile commerce. Consumers are spending more time on mobile, including on retail app... Continue reading »
by James Hercher // January 24th, 2017 //
»
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