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»PwC

Eric Warburton, SVP of technical account management and platform partnership success at Horizon Media
Programmatic Can Be Problematic – But It Works

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The integrity of the programmatic media buying ecosystem has been a topic of industry debate and scrutiny since its inception. Advertisers fear programmatic causes waste and can damage their brands when ads appear in inappropriate… Continue reading »
by AdExchanger Guest Columnist // July 7th, 2022 //
»
Podcast Advertising Is Now A Billion-Dollar Business Driven By Dynamic Ad Insertion

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast… Continue reading »
by Anthony Vargas // May 9th, 2022 //
»
How Data Can Make Your Digital Advertising Supply Chain Look Entirely Different

By Ravi Patel, Director, Customer Transformation Product, PwC Your digital advertising supply chain is in a vast, impenetrably murky cloud of impressions and clicks. Fortunately, data can help you gain clarity. By identifying, capturing and managing the immense amount of data that already resides in your company, you can add visibility to your advertising supply… Continue reading »
by AdExchanger Content Studio // December 6th, 2021 //
»
Ravi Patel square
The Quest For A ‘Bloomberg Terminal’ For Digital Advertising

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. AdExchanger readers may recall the story of AdFin, which set out to build a Bloomberg terminal-style dashboard for advertising that pipes in log-level data to offer clients a holistic view of their supply chain. AdFin tried to serve… Continue reading »
by Zach Rodgers // January 25th, 2021 //
»
nielsen round up
Nielsen Can Measure YouTube On The Big Glass; UK Digital Ad Spend Drops 5% In Q2

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops… Continue reading »
by AdExchanger // October 16th, 2020 //
»
Podcast Ad Revenue To Grow Almost 15% In 2020, Despite Pandemic

The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks… Continue reading »
by Alison Weissbrot // July 13th, 2020 //
»
IAB: US Digital Growth Remains Strong But Shows Signs Of Slowing

Digital is still growing faster than any other advertising medium in the United States, but the segment is starting to show signs of maturing. US digital advertising revenues grew 17% YoY in the first half of 2019, reaching $58 billion, according to the IAB’s internet advertising revenue report, released Monday. While that’s the highest first-half… Continue reading »
by Alison Weissbrot // October 21st, 2019 //
»
Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC

As more people increasingly listen to podcasts, the advertiser dollars are following. As a result, podcasting is poised to become a billion-dollar advertising business in the United States within the next three years. Advertising revenue earned by podcast creators grew an estimated 53% in 2018 to $479 million, according to the Interactive Advertising Bureau and… Continue reading »
by Alison Weissbrot // June 3rd, 2019 //
»
Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report

Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report. The report, which is conducted by PwC, uses Comscore media metrics to measure audience totals and time spent… Continue reading »
by James Hercher // May 7th, 2019 //
»
PwC: Mega-Mergers Drive Q2 M&A Deal Value, But Don’t Forget The Little Guys

From AT&T buying Time Warner to Disney’s purchase of 21st Century Fox, there’s been no shortage of media mega-mergers in the market. But those macro-deals overshadow smaller mergers and bolt-on acquisitions that made up the bulk of activity in the media and telecom sector for the first half of 2018, said Bart Spiegel, US media… Continue reading »
by Alison Weissbrot // July 26th, 2018 //
»
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