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»PwC

The Quest For A 'Bloomberg Terminal' For Digital Advertising

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. AdExchanger readers may recall the story of AdFin, which set out to build a Bloomberg terminal-style dashboard for advertising that pipes in log-level data to offer clients a holistic view of their supply chain. AdFin tried to serve... Continue reading »
by Zach Rodgers // January 25th, 2021 //
»
nielsen round up
Nielsen Can Measure YouTube On The Big Glass; UK Digital Ad Spend Drops 5% In Q2

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops... Continue reading »
by AdExchanger // October 16th, 2020 //
»
Podcast Ad Revenue To Grow Almost 15% In 2020, Despite Pandemic

The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks... Continue reading »
by Alison Weissbrot // July 13th, 2020 //
»
IAB: US Digital Growth Remains Strong But Shows Signs Of Slowing

Digital is still growing faster than any other advertising medium in the United States, but the segment is starting to show signs of maturing. US digital advertising revenues grew 17% YoY in the first half of 2019, reaching $58 billion, according to the IAB’s internet advertising revenue report, released Monday. While that’s the highest first-half... Continue reading »
by Alison Weissbrot // October 21st, 2019 //
»
Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC

As more people increasingly listen to podcasts, the advertiser dollars are following. As a result, podcasting is poised to become a billion-dollar advertising business in the United States within the next three years. Advertising revenue earned by podcast creators grew an estimated 53% in 2018 to $479 million, according to the Interactive Advertising Bureau and... Continue reading »
by Alison Weissbrot // June 3rd, 2019 //
»
Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report

Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report. The report, which is conducted by PwC, uses Comscore media metrics to measure audience totals and time spent... Continue reading »
by James Hercher // May 7th, 2019 //
»
PwC: Mega-Mergers Drive Q2 M&A Deal Value, But Don’t Forget The Little Guys

From AT&T buying Time Warner to Disney’s purchase of 21st Century Fox, there’s been no shortage of media mega-mergers in the market. But those macro-deals overshadow smaller mergers and bolt-on acquisitions that made up the bulk of activity in the media and telecom sector for the first half of 2018, said Bart Spiegel, US media... Continue reading »
by Alison Weissbrot // July 26th, 2018 //
»
Consultants Know How To Nose In; French Tech Under Silicon Valley's Shadow

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House Helpers Consultancies are cashing in on in-housing. Firms like PwC, Accenture and Deloitte are using the media transparency debate to position themselves as in-housing experts, picking up marginal revenue – and helping brands cut out agencies in the process, reports Digiday. Because consulting... Continue reading »
by AdExchanger // June 28th, 2018 //
»
PwC: Traditional Media Companies And Private Equity Are Big Q1 Acquirers

Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media and Telecommunications Deal Insights study released Thursday. Advertising and marketing firms led deal volumes for the quarter, representing 33% of the overall M&A activity in the media and telecom sectors. Deal volumes in marketing and... Continue reading »
by Alison Weissbrot // April 26th, 2018 //
»
PwC: Media And Telco ‘Megadeals’ Dominated M&A Deal Value Last Year

Media and telco M&A volume in the US increased 29% year over year in 2017 to nearly $140 billion, driven mostly by megadeals like Disney’s $68.4 billion bid for 21st Century Fox, according to new data from PwC. More specifically, there were 18 megadeals in 2017, including Discovery’s $11.8 billion merger with Scripps. Although large... Continue reading »
by Kelly Liyakasa // January 25th, 2018 //
»
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