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»Sourcepoint

How Dennis Publishing Convinced Over Half Of Its Ad-Blocking Readers To View Ads

Getting ad-blocking users to change their tune and opt into ads isn’t impossible. In fact, for Dennis Publishing, it has worked as much as 57% of the time. The UK-based publisher of The Week, Carbuyer.co.uk, Alphr.com and other sites conducted a six-month test of Sourcepoint’s Dialogue tech, which allows publishers to send different messages to... Continue reading »
by Sarah Sluis // February 22nd, 2017 //
»
Sourcepoint Raises $16 Million Series B From Spotify Investors

Sourcepoint, whose technology lets publishers encourage ad-block users to whitelist their sites, revealed Wednesday it has raised $16 million in Series B funding led by early Spotify investor Northzone. Existing investors also contributed to the round. Sourcepoint, which has raised a total of $26 million, will use this round to accelerate product development as it... Continue reading »
by Sarah Sluis // January 25th, 2017 //
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Sourcepoint Arms Publishers With Tech To Message Ad-Blocking Users

Sourcepoint, a company founded last year to provide publishers with an antidote to ad blocking, has made its first major product release since raising a $10 million Series A round in June. The product, Dialogue, allows publishers to deliver a message to users with ad blockers installed and then test the efficacy of those messages.... Continue reading »
by Sarah Sluis // September 28th, 2016 //
»
Where Will Facebook’s Ad Reinsertion Move Leave GroupM?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Barokas, co-founder and CEO at Sourcepoint. Following Facebook’s announcement last month, ad-blocking software may be rendered ineffective on the social network. With its decision to bypass blocking technology on... Continue reading »
by AdExchanger // September 16th, 2016 //
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Clean Ads IO: Catching Up With Ad Blockers And The Blockers That Block Them

The dander was up at AdExchanger's Clean Ads IO in New York on Tuesday as the CEOs of two ad blockers engaged in a contentious debate with two prominent adversaries about the rock-and-hard-place situation publishers presently find themselves in. “It might be ironic that an ad blocker can really play a very important role in... Continue reading »
by Allison Schiff // May 25th, 2016 //
»
A Publisher’s Guide To Counter-Ad Blocking Technology

While publishers combatting the rise of ad blocking can select from a growing number of vendors who address the issue, many of the available solutions are largely the same. One group of offerings is designed to change user behavior. There are generally four methods: asking users to turn off ad blockers, blocking content when ad... Continue reading »
by Sarah Sluis // April 20th, 2016 //
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Why Startups And Publishers Are Punching Up Against Ad Blockers

From 2007 to 2013 ad-block downloads grew steadily to about 50 million users. In 2013, that number more than doubled, and is on pace to do the same this year. The result has been an influx of startups meant to help advertisers address a problem that in two years has gone from low-level annoyance to... Continue reading »
by James Hercher // July 22nd, 2015 //
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Ad Blocking Is The Symptom Of A Bigger Disease

Turn on ad blocking and in most cases you’ll have a better user experience, a fact readily acknowledged by Sourcepoint COO and co-founder Brian Kane. Sourcepoint focuses on circumventing ad-blocking software. But rather than the problem itself, Kane views ad blocking as the surface manifestation of a deeper issue: “The value exchange between publishers and... Continue reading »
by Allison Schiff // June 29th, 2015 //
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Former AdMeld CEO Launches Sourcepoint, Raises $10 Million Series A

Ben Barokas – whose company AdMeld was purchased by Google in 2011 – unveiled his latest venture Thursday: Sourcepoint. The company, through which publishers can ask their audience to support the content either through general advertising, interest-based advertising or subscription, also raised a $10 Million Series A round Thursday, led by Spark Capital and Foundry... Continue reading »
by Sarah Sluis // June 18th, 2015 //
»

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