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»Sourcepoint

Programmatic Can Be Problematic – But It Works

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The integrity of the programmatic media buying ecosystem has been a topic of industry debate and scrutiny since its inception. Advertisers fear programmatic causes waste and can damage their brands when ads appear in inappropriate… Continue reading »
by AdExchanger Guest Columnist // July 7th, 2022 //
»
Attribution Will Never Be The Same On Android – But This Is Not SKAdNetwork All Over Again

The concepts underpinning Google’s newly announced Android Privacy Sandbox are still only that – concepts. Google will gather feedback from the industry before releasing fleshed-out versions for initial developer testing coming soon, followed by a formal beta at the end of this year. But as sketchy as the specifics are at the moment, it’s clear there… Continue reading »
by Allison Schiff // February 22nd, 2022 //
»
Step Into The Light: Why Publishers Need To Stop Using Dark Patterns Now

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Julie Rubash, chief privacy counsel at Sourcepoint.  Dark patterns – or website designs that manipulate users into performing specific actions – are widespread these days. In fact, one recent study from Princeton examined 11,000 shopping… Continue reading »
by AdExchanger Guest Columnist // February 18th, 2022 //
»
Sourcepoint has launched a tool to help ad buyers make sure their media suppliers are up to snuff when it comes to privacy compliance and data ethics.
Sourcepoint Has A New Solution To Help Buyers Know If Publishers Are Privacy Compliant

Add the term “privacy measurement” to your repertoire. On Monday, consent management platform Sourcepoint launched a tool to help ad buyers make sure their media suppliers are up to snuff when it comes to privacy compliance, brand safety, brand suitability and data ethics. Privacy Lens, as it’s called, uses scanning technology to measure how well… Continue reading »
by Allison Schiff // March 1st, 2021 //
»
How Dennis Publishing Convinced Over Half Of Its Ad-Blocking Readers To View Ads

Getting ad-blocking users to change their tune and opt into ads isn’t impossible. In fact, for Dennis Publishing, it has worked as much as 57% of the time. The UK-based publisher of The Week, Carbuyer.co.uk, Alphr.com and other sites conducted a six-month test of Sourcepoint’s Dialogue tech, which allows publishers to send different messages to… Continue reading »
by Sarah Sluis // February 22nd, 2017 //
»
Sourcepoint Raises $16 Million Series B From Spotify Investors

Sourcepoint, whose technology lets publishers encourage ad-block users to whitelist their sites, revealed Wednesday it has raised $16 million in Series B funding led by early Spotify investor Northzone. Existing investors also contributed to the round. Sourcepoint, which has raised a total of $26 million, will use this round to accelerate product development as it… Continue reading »
by Sarah Sluis // January 25th, 2017 //
»
Sourcepoint Arms Publishers With Tech To Message Ad-Blocking Users

Sourcepoint, a company founded last year to provide publishers with an antidote to ad blocking, has made its first major product release since raising a $10 million Series A round in June. The product, Dialogue, allows publishers to deliver a message to users with ad blockers installed and then test the efficacy of those messages.… Continue reading »
by Sarah Sluis // September 28th, 2016 //
»
Where Will Facebook’s Ad Reinsertion Move Leave GroupM?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Barokas, co-founder and CEO at Sourcepoint. Following Facebook’s announcement last month, ad-blocking software may be rendered ineffective on the social network. With its decision to bypass blocking technology on… Continue reading »
by AdExchanger // September 16th, 2016 //
»
Clean Ads IO: Catching Up With Ad Blockers And The Blockers That Block Them

The dander was up at AdExchanger’s Clean Ads IO in New York on Tuesday as the CEOs of two ad blockers engaged in a contentious debate with two prominent adversaries about the rock-and-hard-place situation publishers presently find themselves in. “It might be ironic that an ad blocker can really play a very important role in… Continue reading »
by Allison Schiff // May 25th, 2016 //
»
A Publisher’s Guide To Counter-Ad Blocking Technology

While publishers combatting the rise of ad blocking can select from a growing number of vendors who address the issue, many of the available solutions are largely the same. One group of offerings is designed to change user behavior. There are generally four methods: asking users to turn off ad blockers, blocking content when ad… Continue reading »
by Sarah Sluis // April 20th, 2016 //
»
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