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»Online privacy

Sourcepoint has launched a tool to help ad buyers make sure their media suppliers are up to snuff when it comes to privacy compliance and data ethics.
Sourcepoint Has A New Solution To Help Buyers Know If Publishers Are Privacy Compliant

Add the term “privacy measurement” to your repertoire. On Monday, consent management platform Sourcepoint launched a tool to help ad buyers make sure their media suppliers are up to snuff when it comes to privacy compliance, brand safety, brand suitability and data ethics. Privacy Lens, as it’s called, uses scanning technology to measure how well... Continue reading »
by Allison Schiff // March 1st, 2021 //
»
Neustar has added PeLICAn to the Privacy Sandbox, a proposal it hopes will trigger a serious discussion about cookieless measurement in Chrome.
Meet PeLICAn, Neustar’s Measurement Proposal For The Privacy Sandbox

Neustar has a call to action for members of the W3C’s Improving Web Advertising Business Group: Don’t forget about measurement. In early December, Neustar added a proposal to the Privacy Sandbox with the aim of triggering a conversation about how privacy-safe measurement could be done on Chrome without third-party cookies. The proposal is named after... Continue reading »
by Allison Schiff // December 11th, 2020 //
»
Notes From The Senate: The Edges Of A Federal Privacy Law Are Starting To Take Shape

A federal privacy law is still a blip on the horizon. But listening to members of the Senate Commerce Committee dig into the details on legislative proposals to protect consumer data privacy at a hearing on the topic held Wednesday morning, you wouldn’t be laughed out of a room if you said that a bipartisan... Continue reading »
by Allison Schiff // December 4th, 2019 //
»
How Facebook Got Here, From The Dorm Room To The Data Scandals

Another day, another Facebook blunder, mishap or scandal – or so it’s felt since the Cambridge Analytica storyline started to unfurl in mid-March. But the nonstop headlines and incremental news hits make it easy to lose historical perspective. (As a colleague recently noted with surprise, “Wait, the Cambridge Analytica news only came out five months... Continue reading »
by Allison Schiff // July 30th, 2018 //
»
Net Neutrality Detractor Ajit Pai Replaces Wheeler As FCC Chairman

As of Monday, the Federal Communications Commission has a new chairman: Republican Ajit Pai. Pai replaces Democrat Tom Wheeler, who stepped down on Jan. 20, inauguration day. The newly appointed chairman is far from supportive of most of his predecessor's policies, including the recently passed broadband privacy regs and net neutrality. Pai famously stated in... Continue reading »
by Allison Schiff // January 23rd, 2017 //
»
AOL/Verizon Ramps Up Its Combined Data Strategy As The FCC Waits In The Wings

The Verizon/AOL vision is starting to take shape, and it looks a whole lot like Facebook Custom Audiences. But there’s a FCC-shaped question mark looming over the endeavor. The Federal Communications Commission passed sweeping online privacy regulations in October that will require internet service providers to obtain an affirmative opt-in consent before using a customer’s... Continue reading »
by Allison Schiff // November 17th, 2016 //
»
The FCC Enters The Online Privacy Food Fight, Hits Brands Square In The Eye

The Association of National Advertisers (ANA) on Tuesday issued an impassioned rejection of the Federal Communication Commission’s (FCC) proposed change to online privacy and data security regulations. Wednesday is the final day of the public comment period before the FCC deliberates on the policy, which would force marketers to ask for permission to track consumers’... Continue reading »
by James Hercher // July 6th, 2016 //
»
 

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