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»Branch

Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Less than a month ago, on March 15, the Financial Times broke a remarkable story. A state-backed consortium known as the China... Continue reading »
by AdExchanger Guest Columnist // April 6th, 2021 //
»
SKAdNetwork Adoption Rises, But Still Too Low For Devs To Avoid Disruption

Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring” deadline. [If Apple is a stickler, the first day of spring is March 20.] Based on an internal audit of its clients and partners, mobile measurement provider Branch found that just 1.05% of advertisers are... Continue reading »
by Allison Schiff // March 2nd, 2021 //
»
Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple's IDFA

Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill it, the IDFA will become opt-in for consumers starting with iOS 14 in September. Without user permission, IDFA tracking will be zeroed out, just like when Limit Ad Tracking is enabled. Some are predicting opt-in... Continue reading »
by Allison Schiff // July 21st, 2020 //
»
Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t Have Measurement Without Fixing The User Experience"

For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder of California-based deep-linking outfit Branch. In 2014, TUNE lost its Facebook marketing partner badge for allegedly retaining user data for too long. “But we’re giving TUNE both its arms back... Continue reading »
by Allison Schiff // September 10th, 2018 //
»
Branch Snags Facebook Mobile Measurement Badge, Releases Paid Attribution Tech

Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid media called Universal Ads. Branch is the first MMP added to Facebook’s marketing partner program since around 2013. When the company launched in 2014, it focused on deep-linking across owned-and-operated content – for example, tracking clicks... Continue reading »
by Allison Schiff // February 14th, 2018 //
»
Branch Aims To Optimize The Install With Deep-Linked Preview Pages

Deep linking is handy if a user already has the app in question installed. If not, the conversion rate is far from impressive. It’s an issue deep-linking company Branch is looking to solve with the launch of Deepviews, a tool that automatically replicates in-app content in the form of a mobile web page, as opposed... Continue reading »
by Allison Schiff // August 12th, 2015 //
»
 

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