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»Megan Pagliuca

Hearts & Science Exec Megan Pagliuca Promoted To Bring Programmatic Thinking To Linear

The linear world is going programmatic, and agencies need to start applying audience strategies to their traditional buys. To instill that mindset at Omnicom, agency Hearts & Science said Tuesday it has elevated its Chief Data Officer Megan Pagliuca to chief data and media officer. The title change might seem nominal, but her new purview... Continue reading »
by Alison Weissbrot // December 10th, 2019 //
»
Podcast: Why Is Programmatic Adoption Taking So Long?

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of programmatic advertising has been slower than some expected. In many corners, manual processes have stubbornly held on and gummed up the long-heralded automation of the media buy. What’s going on?... Continue reading »
by Zach Rodgers // November 27th, 2019 //
»
Google Exits Managed Services, Welcome News For Its Key Agency Partners

Google is officially getting out of the managed services business in the United States, the company said earlier this month. The company shared the news at its Google Marketing Partners summit, an event that caters to agencies, consultants and other service providers. Google has long offered managed services across Google Display & Video 360, Search... Continue reading »
by Alison Weissbrot // November 26th, 2019 //
»
Accuen Chief Megan Pagliuca Joins Hearts & Science To Set A Programmatic Vision

Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she will lead the agency’s charge toward identity-based media buying. Pagliuca will oversee Hearts & Science’s tools and strategy that will put individual identities at the center of not just media execution, but brand strategy and... Continue reading »
by Alison Weissbrot // September 26th, 2017 //
»
Omnicom Taps Merkle Vet Megan Pagliuca As CEO Of Accuen, Replacing Josh Jacobs

Accuen has a new chief exec in the form of Megan Pagliuca, who comes to Omnicom Group’s trading desk after five years as general manager of digital media at Merkle. Pagliuca replaces Josh Jacobs, who helmed Accuen for nearly four years before leaving in March. Jacobs later turned up as president of Kik Services, where... Continue reading »
by Allison Schiff // August 4th, 2015 //
»
When ‘Programmatic In-House’ Is Really Not In-House

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, vice president and general manager for digital media at Merkle Inc. The marketers that are truly taking digital media in-house are few and far between. Those that are successful... Continue reading »
by AdExchanger // December 9th, 2014 //
»
Counterpoint: The Third-Party Ad Server Has A Big Future

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, VP and GM for digital media at Merkle Inc. It was penned in response to Rob Griffin's recent piece, "The Death of the Third-Party Ad Server."   Rob Griffin's... Continue reading »
by AdExchanger // August 25th, 2014 //
»
 

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