Safeguard Privacy

There’s a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect their consumers and so regulators stepped in.

Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.

A concept known as data minimization – the practice of limiting data collection and retention to only what’s strictly necessary to achieve a specific purpose – is becoming a key tenet of privacy legislation around the world.

During a Covid-induced two-day binge watch of a recent streaming hit, advertisers consistently failed to serve the right ad. Where’s the accountability?

Advertising is now a regulated industry. And with enforcement coming at the state and federal level, data privacy standardization is an urgent issue.

Putting aside the bureaucracy of it all, what do ad tech companies need to know about the risk assessment rules being established by the California Privacy Protection Agency?

Now that the new California Privacy Rights Act (CPRA) has long been in effect, it’s time to clean up your pixel game.

A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they and their partners are adhering to a standard set of ethical standards covering privacy, data ethics and misinformation.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly publishers, need programmatic ways to convey signals of trust. There’s the IAB Europe’s Transparency and Consent Framework. But that was ruled illegal by the Belgian data privacy regulator and is being overhauled.  The regulators say […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered […]

In September, the California Privacy Protection Agency made a call for feedback on new and outstanding issues not addressed by existing implementation regulations for CCPA, and the comments are in. One of the most hotly debated issues had to do with consent interfaces.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richy Glassberg, CEO and co-founder of SafeGuard Privacy. These past few years have seen a whirlwind of change – and not a few upheavals. So business leaders can be forgiven […]

If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a […]

With just over two months to go until the July 1 enforcement of the California Consumer Privacy Act, privacy professionals are zooming to get ready. Literally. Julia Shullman, chief privacy officer and general counsel at TripleLift, has lost track of the number of CCPA prep calls and video chats she’s been on since the coronavirus […]

Compliance tools are coming out of the woodwork with less than a month to go until the California Consumer Privacy Act (CCPA) goes into effect on Jan. 1. The latest is a consent management platform from LiveRamp released on Wednesday, which the data onboarding company built using technology it acquired from Europe-based CMP Faktor in […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, digital ad pioneer Richy Glassberg describes the invention of creative ad formats and T&Cs that became the foundation for today’s vibrant programmatic ecosystem. And he describes his new privacy compliance startup, SafeGuard Privacy. […]