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»Safeguard Privacy

Comic: At the privacy diner
Can You Audit For Trust?; Apple Brags About Its Relatively Low App Performance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly publishers, need programmatic ways to convey signals of trust. There’s the IAB Europe’s Transparency and Consent Framework. But that was ruled illegal by the Belgian data privacy regulator and is being overhauled.  The regulators say… Continue reading »
by AdExchanger // April 11th, 2022 //
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What Counts As Personal Information?; Comcast Reshuffles Its Media And Tech Teams

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered… Continue reading »
by AdExchanger // March 15th, 2022 //
»
What will be included in the CPRA implementation regs? The ad industry is anxiously awaiting the outcome, especially regarding the Global Privacy Control.
The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA

Did you already finish reading the more than 240-page newly unredacted version of the state AG-led antitrust lawsuit against Google? (And also Google’s 40-page motion to dismiss?) Great, then you’ve got time to peruse the nearly 900 pages of comments submitted to the California Privacy Protection Agency (CPPA). The agency made a call for feedback… Continue reading »
by Allison Schiff // January 24th, 2022 //
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Mark Your Calendars: Compliance With CPRA Begins New Year’s Day 2022

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richy Glassberg, CEO and co-founder of SafeGuard Privacy. These past few years have seen a whirlwind of change – and not a few upheavals. So business leaders can be forgiven… Continue reading »
by AdExchanger Guest Columnist // November 9th, 2021 //
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The Digital Advertising Sector’s Original Sin, And How We Must Atone

If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a… Continue reading »
by AdExchanger // December 1st, 2020 //
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All prepped up ... and nowhere to go.
Tips For Remote CCPA Prep: Don’t Delay, Expect Enforcement In July, Wear Pants

With just over two months to go until the July 1 enforcement of the California Consumer Privacy Act, privacy professionals are zooming to get ready. Literally. Julia Shullman, chief privacy officer and general counsel at TripleLift, has lost track of the number of CCPA prep calls and video chats she’s been on since the coronavirus… Continue reading »
by Allison Schiff // April 29th, 2020 //
»
LiveRamp Launches Its Own Consent Management Platform (CCPA ETA: 28 Days)

Compliance tools are coming out of the woodwork with less than a month to go until the California Consumer Privacy Act (CCPA) goes into effect on Jan. 1. The latest is a consent management platform from LiveRamp released on Wednesday, which the data onboarding company built using technology it acquired from Europe-based CMP Faktor in… Continue reading »
by Allison Schiff // December 4th, 2019 //
»
Podcast: How We Got To Now

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, digital ad pioneer Richy Glassberg describes the invention of creative ad formats and T&Cs that became the foundation for today’s vibrant programmatic ecosystem. And he describes his new privacy compliance startup, SafeGuard Privacy.… Continue reading »
by Zach Rodgers // November 22nd, 2019 //
»
 

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