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»Mike Brooks

Mike Brooks, SVP of revenue, WeatherBug
Meet The Four Horsemen Of Mobile’s Answer To The Cookiepocalypse

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Mike Brooks, SVP of revenue at WeatherBug. In a few weeks, the first of several monolithic industry dominos is set to fall when Apple begins enforcing its AppTrackingTransparency framework on... Continue reading »

by AdExchanger // February 25th, 2021 //
»
Mike Brooks, WeatherBug’s SVP of revenue
Tips From The Trenches: Sustainable App Publishing In A Post-IDFA World

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Mike Brooks, SVP of revenue at WeatherBug. WeatherBug has participated in dozens of closed-door partner and ecosystem meetings regarding Apple’s impending iOS 14 release, and one thing has become painfully clear: App publishers bear... Continue reading »

by AdExchanger // September 4th, 2020 //
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Mike Brooks, WeatherBug’s SVP of revenue
WeatherBug Wishes Apps Would Get With The Programmatic Program Faster

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app,... Continue reading »

by Allison Schiff // January 28th, 2020 //
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