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»WeatherBug

WeatherBug Wishes Apps Would Get With The Programmatic Program Faster

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app,... Continue reading »
by Allison Schiff // January 28th, 2020 //
»
Twitter Shutting Off Third-Party Data: This Isn't Ad Buyers' First Rodeo

Twitter is planning to eliminate third-party customer data sources from its ad-buying system, a shift that’s strikingly similar to the action Facebook took following Cambridge Analytica. Advertisers will still be able to use third-party data, they’ll just have to buy it themselves and Twitter reserves the right to approve the data sources. Twitter told The... Continue reading »
by Allison Schiff // August 8th, 2019 //
»
Good Day, Sunshine: WeatherBug Ups Revenue By Moving To A Unified Auction

The waterfall wasn’t working out for WeatherBug. “We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager at the GroundTruth-owned weather app, which has 20 million monthly active users. If you had peeked inside WeatherBug’s ad stack last year, you’d have found the code for as many as eight different ad... Continue reading »
by Allison Schiff // November 28th, 2018 //
»
Location Player xAd Acquires WeatherBug, Raises $42.5M

Weather data is hot right now. Location-based mobile ad network xAd has acquired WeatherBug, the companies said Tuesday. WeatherBug operates a live weather website and app with more than 20 million unique users, as well as a network of more than 10,000 private automated weather stations across the country. It’s a page out of IBM’s... Continue reading »
by Allison Schiff // November 14th, 2016 //
»
 

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