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Prog IO: Stop Whining And Start Adapting To A Cookieless World

Is ad tech’s cookieless future bright or bleak? “We are about to find out,” said Boris Mouzykantskii, CEO and co-founder of IPONWEB, speaking onstage at AdExchanger’s Programmatic IO event in New York City on Monday. About to find out we are. Ready or not, third-party cookies will eventually be tossed onto the dust heap of... Continue reading »
by Allison Schiff // October 29th, 2021 //
»
The CNIL Can’t Legally Forbid Cookie Walls Under GDPR

France’s highest administrative court has ruled that the country’s data protection authority does not have the right to ban cookie walls. Cookie walls are pop-up notices that restrict access to a website until a visitor agrees to accept cookie tracking. The Conseil d’État, a division of the French government that serves as its supreme court... Continue reading »
by Allison Schiff // June 23rd, 2020 //
»
Google Is Accused Of Leaking Data Through A GDPR Workaround – But What’s Really Going On Here?

By Allison Schiff and James Hercher Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to both could be “yes.” This new data debate, which fired up the ad tech industry, was sparked Wednesday when ad browser Brave’s chief policy officer, Johnny Ryan, asserted that Google’s... Continue reading »
by AdExchanger // September 6th, 2019 //
»
RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe

Real-time bidding (RTB) is a flashpoint in the debate over the future of programmatic advertising. But whether the practice of using personal data in a real-time ad auction is lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation (GDPR), or whether companies will just need to update how they collect consent... Continue reading »
by Allison Schiff // August 6th, 2019 //
»
French Data Regulators Place Targeted Advertising In The Crosshairs

France’s data protection regulator is going public with its action plan – and targeted online advertising is to be a “priority topic.” The Commission nationale de l'informatique et des libertés (CNIL) shared its 2019-2020 agenda in response to appeals from the public, privacy advocates and online marketing professionals looking for guidance on how to comply... Continue reading »
by Allison Schiff // June 28th, 2019 //
»
One Year Into GDPR, Most Apps Still Harvest Data Without Permission

While good-acting companies knock themselves out trying to comply with data protection and privacy laws, and regulators debate the minutiae of cookie consent policies, bad actors simply couldn’t care less. The front door may be locked, but the basement windows are wide open. Unauthorized data harvesting from mobile apps has continued nearly unabated in the... Continue reading »
by Allison Schiff // May 29th, 2019 //
»
French Regulators Gift Pubs With A One-Year Break Before They Need To Comply With New Cookie Consent Rules

France’s data protection authority is giving publishers until the spring of 2020 to design and deploy GDPR-compliant cookie consent notices. Until then, scroll consent – aka, soft or tacit consent – will be acceptable. At a meeting in late April, representatives from the Commission nationale de l'informatique et des libertés told French industry trade organizations... Continue reading »
by Allison Schiff // May 27th, 2019 //
»
GDPR Complaint Calls Out IAB Europe For Illegal Cookie Wall

Johnny Ryan, chief policy and industry officer at Brave, filed a complaint late Tuesday with the Irish data protection commission arguing that the cookie wall on IAB Europe’s website is “illegal” under the General Data Protection Regulation (GDPR). The IAB Europe’s site gives visitors three options: agree to the use of cookies and third-party tracking;... Continue reading »
by Allison Schiff // April 3rd, 2019 //
»
IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers

The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the supply chain, from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provides standards so that publishers can provide transparency into their data... Continue reading »
by James Hercher // March 8th, 2018 //
»
Evidon Launches Consent Platform As The Clock Ticks Down On GDPR

Winter is coming – for companies that aren’t taking the new EU privacy regime seriously. Ad tech players are particularly vulnerable, said Todd Ruback, chief privacy officer at digital governance company Evidon, which sold its consumer-facing privacy extension, Ghostery, in February in order to dedicate itself to enterprise compliance. “The ad tech industry is the weak... Continue reading »
by Allison Schiff // July 18th, 2017 //
»
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