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»email hashing

Data Onboarders Have A Tough Road Under GDPR

Data matching and cookie syncing aren’t verboten under the General Data Protection Regulation (GDPR) but getting the consent to do it is another story altogether, since consumers need to know exactly what they’re signing up for when they provide unambiguous and specific consent. Like most vendors in the ad tech ecosystem, companies that onboard data... Continue reading »
by Allison Schiff // May 24th, 2018 //
»
Email Hashing: What Could Go Wrong?

You can’t un-ring a bell, but you might be able to un-hash an email, depending on whom you ask. In order for marketers to safely use hashes for targeted advertising, they must stay abreast of the latest hashing formats. Email hashing involves converting an email address to a hexadecimal string. Each time an email address... Continue reading »
by Liz Rowley // April 13th, 2015 //
»
 

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