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»data compliance

The Complete AdExchanger Brain Dump On CCPA Now That The Law Is In Effect

The California Consumer Privacy Act (CCPA) officially took effect on Jan. 1, 2020, and now businesses must hustle to comply as a new clock begins to tick. CCPA enforcement starts on July 1. Here’s what you need to know to get up to speed: CCPA basics CCPA is for now the most stringent privacy regulation... Continue reading »
by Allison Schiff // January 2nd, 2020 //
»
As GDPR Looms, Privacy Tech Is On The Rise

The May deadline to comply with Europe’s General Data Protection Regulation (GDPR) is swiftly approaching, and ad tech and security startups are forming a new industry: privacy tech. Companies like PageFair, Evidon, Prifender, Tealium and Segment hope to capitalize with GDPR compliance solutions for brands, publishers and even other ad tech vendors. The International Association... Continue reading »
by Allison Schiff // December 20th, 2017 //
»
Data Brokers Respond To Senate Hearing

Edit 12/20: Experian's SVP of government affairs and public policy Tony Hadley (who also testified during the hearing) has written in with his observations. In the wake of Sen. Jay Rockefeller’s (D-WV) hearing on the practices of data marketers, AdExchanger reached out to the three data marketing solutions companies he accused of not complying with... Continue reading »
by Ryan Joe // December 19th, 2013 //
»

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