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»Alex Bauer

Apple's AppTrackingTransparency
AdExplainer: Meet SKAdNetwork 4.0, Apple’s Updated Attribution API That’s No Longer ‘Actively Painful’ To Use

Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide Developers Conference in early June, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have… Continue reading »
by Allison Schiff // June 13th, 2022 //
»
Alex Bauer, head of product marketing and market strategy, Branch
Guess What? MMPs Aren’t Dead, With Branch’s Alex Bauer

Mark Twain once said (but not exactly): “Reports of my death have been greatly exaggerated.” A similar sentiment can be applied to mobile measurement partners (MMPs) following Apple’s rollout of its AppTrackingTransparency framework last year. It was hard to imagine how MMPs could survive losing access to the device-level data that allows them to attribute… Continue reading »
by Allison Schiff // March 15th, 2022 //
»
Google and Apple's respective takes on the future of app attribution provide a perfect example of the contrast between the Android Privacy Sandbox and ATT.
Attribution Will Never Be The Same On Android – But This Is Not SKAdNetwork All Over Again

The concepts underpinning Google’s newly announced Android Privacy Sandbox are still only that – concepts. Google will gather feedback from the industry before releasing fleshed-out versions for initial developer testing coming soon, followed by a formal beta at the end of this year. But as sketchy as the specifics are at the moment, it’s clear there… Continue reading »
by Allison Schiff // February 22nd, 2022 //
»
Alex Bauer, head of product marketing, Branch
ATT Opt-In Rates: The Picture So Far And The Ugly Truth Behind Why The Numbers Vary So Widely

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Have you seen a tweet, blog post or news article in the past few weeks about “ATT opt-in rates,” perhaps accompanied by… Continue reading »
by AdExchanger Guest Columnist // May 10th, 2021 //
»
Alex Bauer, head of product marketing, Branch
Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Less than a month ago, on March 15, the Financial Times broke a remarkable story. A state-backed consortium known as the China… Continue reading »
by AdExchanger Guest Columnist // April 6th, 2021 //
»
 

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