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»consent management platform

At Long Last, Google's CMP And IAB Europe Agree To Share Consent Systems

The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from the... Continue reading »
by James Hercher // July 30th, 2020 //
»
Consent management platforms are largely overpromising what their solutions can do out of the box, according to Gartner’s most recent Hype Cycle report.
Gartner: CMPs Aren’t Always All They’re Cracked Up To Be

Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an unflattering spot in Gartner’s most recent Hype Cycle report. The report, released Monday, is Gartner’s first Hype Cycle study focused solely on digital advertising. In Gartner’s view, CMPs are just about to reach the “peak... Continue reading »
by Allison Schiff // July 27th, 2020 //
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French CMP Didomi Nabs $5.6 Million Series A On Its Quest To Tie Consent To Real Business Metrics

Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain Gauthier, CEO of French consent management platform Didomi. On Tuesday, Didomi closed a 5 million euro (roughly $5.6 million) Series A led by Breega and Bpifrance. “There is a lot of value in getting a... Continue reading »
by Allison Schiff // June 4th, 2020 //
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Ogury Raises $50 Million On A Mission To Help Apps Embrace User Consent

Mobile data company Ogury raised $50 million in Series C funding on Thursday with an eye on international expansion and consumer privacy-related R&D. The round, led by existing investor Idinvest Partners, brings the company’s total funding to $92 million over the last six years, and follows a $21 million extension of its Series B in... Continue reading »
by Allison Schiff // December 5th, 2019 //
»
LiveRamp Launches Its Own Consent Management Platform (CCPA ETA: 28 Days)

Compliance tools are coming out of the woodwork with less than a month to go until the California Consumer Privacy Act (CCPA) goes into effect on Jan. 1. The latest is a consent management platform from LiveRamp released on Wednesday, which the data onboarding company built using technology it acquired from Europe-based CMP Faktor in... Continue reading »
by Allison Schiff // December 4th, 2019 //
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Quantcast Is Starting To Make Money Off Its CMP Footprint

Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice Premium, a paid version of the publisher tool. Quantcast Choice was released about a year ago with the introduction of the IAB Europe’s CMP registry and the Transparency and Consent Framework (TCF), the collaborative industry... Continue reading »
by James Hercher // May 17th, 2019 //
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Is The IAB’s Consent Framework In Trouble?

The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection authority, the Commission nationale de l'informatique et des libertés (the CNIL), issued a warning against a small French ad tech company called... Continue reading »
by Allison Schiff // November 19th, 2018 //
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CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase

Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell... Continue reading »
by Sarah Sluis // August 29th, 2018 //
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