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»risk management

DoubleVerify Develops A More Nuanced Tool To Gauge Brand Suitability

Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak… Continue reading »

by Tony Rifilato // November 18th, 2020 //
»
ScanScout Partnering Like Maniacs; VideoEgg Tying To Offline With ComScore; MIG In The News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partners Swarm ScanScout In a release, video ad network ScanScout said its partnering with a gaggle of “premium” brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On Beet.tv, CEO Bill Day talks “engagement”… Continue reading »

by AdExchanger // December 16th, 2009 //
»
 

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