hashed email identifiers

Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.

Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has no plans to support email-based identifiers or any mechanism that it views as mirroring the functionality of cookies.  For Google, it’s Privacy Sandbox or bust, at least when it comes to the open web. (Google’s […]

Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Mike Brooks, SVP of revenue at WeatherBug. In a few weeks, the first of several monolithic industry dominos is set to fall when Apple begins enforcing its AppTrackingTransparency framework on […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mathieu Roche, CEO of ID5. The post-cookie identity debate is often presented as follows: users who authenticate themselves and provide their email address can be identified over time and across sites; all others are […]

One of the biggest questions dogging Unified ID 2.0 has been answered. Independent industry organization Prebid.org will serve as operator of the initiative. Unified ID 2.0 is a collective industry effort, originally spearheaded by The Trade Desk, to create an email-based alternative to third-party cookies. Prebid, which has roughly 100 member companies, is also the […]