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»data

As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers

The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences.  But if media companies are going to make their data available, they need better tools to prevent data leakage, whether that be from their own valuable data sets or the personally identifiable information coming from their... Continue reading »
by Ryan Joe // April 16th, 2021 //
»
Having Access To Data Doesn’t Mean It Should Be Used

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Yigael Chetrit, global CTO at SRDS. Privacy regulations are moving quickly, and publishers need to make decisions about the kind of data to collect and how to monetize it. But... Continue reading »
by AdExchanger Guest Columnist // April 8th, 2021 //
»
How CTV Audience Data Is Changing Ad Funded Streaming Forever

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Ben Antier, CPO and cofounder at Publica. The state of the CTV market can be summed up in three simple stats: Cord cutting is going to double this year according to Trade Desk. Consumers prefer Free Ad-Supported... Continue reading »
by AdExchanger // February 18th, 2021 //
»
Putting People First In The Data Debate 

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Arun Kumar, Chief Data & Marketing Tech Officer at IPG. The digital revolution that has transformed so much of our lives over the last 25 years is hurtling toward a... Continue reading »
by AdExchanger // February 17th, 2021 //
»
LiveRamp Acquires Privacy-Focused Tech Company DataFleets

LiveRamp has locked in a deal to acquire Silicon Valley-based tech startup DataFleets for $68 million. DataFleets has a cloud-based technology that allows businesses to securely merge and analyze data in a privacy-safe way. The acquisition is part of LiveRamp’s growing focus on data protection capabilities. As part of the deal, which includes some assumed equity... Continue reading »
by Tony Rifilato // February 8th, 2021 //
»
The Quest For A 'Bloomberg Terminal' For Digital Advertising

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. AdExchanger readers may recall the story of AdFin, which set out to build a Bloomberg terminal-style dashboard for advertising that pipes in log-level data to offer clients a holistic view of their supply chain. AdFin tried to serve... Continue reading »
by Zach Rodgers // January 25th, 2021 //
»
Real Or Relevant Time? Making The Best Choice For Customer Needs

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, VP, chief solution architect at Merkle. Marketers want to be able to do more in real-time, but can they truly understand and explain what that means and the... Continue reading »
by AdExchanger // January 6th, 2021 //
»
How To Evaluate A Data Science Project (Without Knowing Data Science) 

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ellen Houston, managing director of applied data science at Civis Analytics. Chances are, over the last few months of the COVID-19 crisis, your analytics team has been hard at work trying to... Continue reading »
by AdExchanger // December 8th, 2020 //
»
Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg

Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins... Continue reading »
by Zach Rodgers // November 20th, 2020 //
»
John Donahue, CEO and co-founder, WLxJS
Why The Narrow Scope Of The DOJ’s Antitrust Suit Could Solidify Google’s Power

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The Justice Department’s antitrust suit against Google alleges that the search giant created and subsequently abused a monopolistic position in, well, search. And... Continue reading »
by AdExchanger // November 16th, 2020 //
»
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