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»data

Brand Transparency 2.0: Moving Beyond The Buzzword

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Emily Ketchen, head of Americas marketing at HP. Despite criticism that it is just a marketing gimmick, brand transparency is more relevant and meaningful than ever. It is becoming fundamental to how companies engage with customers. By... Continue reading »
by AdExchanger // July 15th, 2019 //
»
Comic: Spring Data Cleaning

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // February 22nd, 2019 //
»
Big Brands Find Data Is As Much A People Challenge As A Technology Challenge

Linking up internal data assets is a great start – but while this can lead to nifty business results, it also has the potential to disrupt numerous employees and departments within a company. Brand marketers from Macy’s, Sephora and Walmart told their stories about combining customer and marketing data sets during a panel at LiveRamp’s... Continue reading »
by Ryan Joe // March 2nd, 2015 //
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Everything You Wanted To Know About LiveRamp, The Data Connecter Everyone Uses

It is a truth universally acknowledged that a single company in possession of a good amount of data must be in want of an onboarder. Such was the case with LiveRamp, the onboarder who recently consummated its $310 million marriage to data services giant Acxiom, resulting in last week’s birth of LiveRamp Connect. This gene... Continue reading »
by Ryan Joe // February 27th, 2015 //
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Lack Of Data Still A Challenge In APAC

Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Of the 108 respondents to the company's survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at... Continue reading »
by Kimberly Maul // January 12th, 2015 //
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Not Your Daddy’s Database Manager: KBM Group Wants To Be A Strategic Partner

KBM Group might be the data services unit of WPP agency Wunderman, but don’t think of it as just a database manager. “Our job is to provide strategic leadership, not simply be a database vendor when clients need one,” said William Burkart, who became KBM Group’s president and COO in late September. So if you... Continue reading »
by Ryan Joe // November 5th, 2014 //
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Apple To Google: We’re Better Than You Because We Actually Care About Privacy

When it comes to data collection, Apple is on the offensive... and, perhaps, the defensive. There’s no need to read between the lines of Tim Cook’s attack on the data monetizers of the world. As the Apple CEO stated in an open letter posted on Apple’s website Wednesday night: “We don’t build a profile based... Continue reading »
by Allison Schiff // September 18th, 2014 //
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What Is Alliance Data Systems? A Backstage Data Puppet Master

Data juggernaut Alliance Data Systems (ADS) might keep a relatively low profile, but the multibillion-dollar company has its fingers in quite a few data pies. What it needs now is to connect the dots. And as ADS’ recently announced $2.3 billion acquisition of ad tech company Conversant (née ValueClick/Dotomi) for subsidiary Epsilon denotes, that’s exactly... Continue reading »
by Allison Schiff // September 15th, 2014 //
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Advertisers, Meet Apple Watch

Considering Apple’s user-centric ethos, there’s a slim chance the watch’s tiny screen will ever be host to advertising in the traditional sense. It’s a move that would be “antithetical to the whole way that Apple works,” said Mark Yackanich, CEO of ad company Genesis Media.  “The question to ask ourselves is not a media-specific question,... Continue reading »
by Allison Schiff // September 9th, 2014 //
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AT&T AdWorks Officiates Marriage Between Mobile Data And TV Audiences

AT&T AdWorks, the advanced ads division of the telecom company, is baking two new data sources into its TV audience-targeting tool, TV Blueprint. One source – anonymous, aggregate data on some 70 million subscribers – gives advertisers working with AT&T the ability to reach people based on factors like device, operating system, whether or not... Continue reading »
by Kelly Liyakasa // July 30th, 2014 //
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