• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ravi patel

How Data Can Make Your Digital Advertising Supply Chain Look Entirely Different

By Ravi Patel, Director, Customer Transformation Product, PwC Your digital advertising supply chain is in a vast, impenetrably murky cloud of impressions and clicks. Fortunately, data can help you gain clarity. By identifying, capturing and managing the immense amount of data that already resides in your company, you can add visibility to your advertising supply... Continue reading »
by AdExchanger Content Studio // December 6th, 2021 //
»
The Quest For A 'Bloomberg Terminal' For Digital Advertising

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. AdExchanger readers may recall the story of AdFin, which set out to build a Bloomberg terminal-style dashboard for advertising that pipes in log-level data to offer clients a holistic view of their supply chain. AdFin tried to serve... Continue reading »
by Zach Rodgers // January 25th, 2021 //
»
After A Rocky Road, Ad/Fin Shuts Its Doors

Ad tech company Ad/Fin ceased business operations on Friday after a tumultuous few years of existence. Launched in 2012 as a tool to benchmark pricing data in programmatic media, Ad/Fin made enemies of the agency holding companies when it teamed up with the Association of National Advertisers (ANA) and Ebiquity on a 2016 report uncovering... Continue reading »
by Alison Weissbrot // October 17th, 2019 //
»
How Ad/Fin Got Caught In The Crossfire Of The Industry’s Transparency Crusade

Ad tech startup Ad/Fin saw an opportunity to build a business by partnering with the ANA and Ebiquity on a programmatic study. Here’s the story of how it made enemies of agency holding companies – and got caught up in the industry’s transparency reckoning. In early 2016, Ad/Fin met with leadership at Ebiquity and the... Continue reading »
by Alison Weissbrot // July 29th, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future
  • With FLoC In The Rearview, Google Will Test FLEDGE And Phase 2 Attribution Reporting
  • Meet Topics API, Google’s Latest Addition To The Privacy Sandbox (It’s Basically FLoC 2.0)
  • Google’s Case For Scrapping The Antitrust Suit Into Its Ad Business
  • Instacart Adds Display Ad Units As It Boosts Its Programmatic Supply
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved