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»DAI

Podcast Advertising Is Now A Billion-Dollar Business Driven By Dynamic Ad Insertion

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast… Continue reading »
by Anthony Vargas // May 9th, 2022 //
»
Roku Tests Dynamic Linear Ad Insertion; Why Netflix Should Not (Should … Should Not!) Sell Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku On A Roll  Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one piece of Roku’s acquisition of Nielsen’s advanced video advertising business last year. Roku’s pitch for DLA is to increase linear addressability by targeting… Continue reading »
by AdExchanger // April 6th, 2022 //
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Disney+ To Add Ads; Will Programmatic Ruin Podcasts?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an unconfirmed report in The Information late last week, Disney said on Friday it does intend to introduce an ad-supported tier for Disney to accompany its ad-free subscription. Ads will roll out in the US later… Continue reading »
by AdExchanger // March 7th, 2022 //
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As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s… Continue reading »
by Tony Rifilato // March 25th, 2021 //
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Tracey Scheppach headshot
How The Roku And Nielsen Alliance Just Set A New Pace For Progress 

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Disclosure: Nielsen is a client of the author. Change in cross media measurement and addressable TV is messy and slow coming, lagging behind vastly accelerated consumer behaviors. But the… Continue reading »
by AdExchanger // March 3rd, 2021 //
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Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users

Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic… Continue reading »
by Ryan Joe // March 1st, 2021 //
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It’s Time For Standardization In Linear Addressable TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Olivier Wellmann, senior vice president of product at Samba TV. The appeal of dynamic ad insertion (DAI) on addressable linear TV is its personalization capability. With DAI, two households right next door to each… Continue reading »
by AdExchanger // June 24th, 2019 //
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