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»DAI

It’s Time For Standardization In Linear Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Olivier Wellmann, senior vice president of product at Samba TV. The appeal of dynamic ad insertion (DAI) on addressable linear TV is its personalization capability. With DAI, two households right next door to each... Continue reading »
by AdExchanger // June 24th, 2019 //
»
 

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