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»Disney Plus

Comic: Room For More?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // July 15th, 2022 //
»
Comic: TFW Disney+ Goes AVOD

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 11th, 2022 //
»
Real Talk From Netflix On Ads; Amazon Aggregators Are Sitting On Billions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Losing My Religion “I have to ask you about advertising. Otherwise, I won’t be able to leave this room alive.” That was Ben Swinburne, head of media industry research at Morgan Stanley, speaking to Netflix CFO Spence Neumann at the bank’s Tech, Media… Continue reading »
by AdExchanger // March 11th, 2022 //
»
Will More Ads Make AVOD Less ‘Plus’?; Why iOS CPMs Are Up While Performance Is Down

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch an ad-supported tier of Disney Plus, following in the footsteps of other studios, including previously ad-free legends like HBO that now sell ads.  But Wall Street isn’t buying the hype. CTV remains unchartered waters. But… Continue reading »
by AdExchanger // March 8th, 2022 //
»
Comic: Things no one asked, ever.
Disney+ To Add Ads; Will Programmatic Ruin Podcasts?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an unconfirmed report in The Information late last week, Disney said on Friday it does intend to introduce an ad-supported tier for Disney to accompany its ad-free subscription. Ads will roll out in the US later… Continue reading »
by AdExchanger // March 7th, 2022 //
»
Yellowstone Is A Huge Hit, But For Who? AppLovin Makes A CTV Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a four-part docuseries titled Yellowstone: One-Fifty about Yellowstone National Park, distributed by the right-wing media outlet Fox Nation. So, who cares?  It’s only amusing because it shows how powerful a tentpole series can be in this… Continue reading »
by AdExchanger // March 2nd, 2022 //
»
Disney Kicks Off 2022 In A Good Position Thanks To Streaming And A Rebound In Parks

What do theme parks and streaming have in common? Together, they helped Disney beat expectations this quarter. Revenue for the first quarter of Disney’s 2022 fiscal year was just shy of $22 billion, up 34% from $16.2 billion this time last year, the company told investors on Wednesday. As a result, Disney’s stock surged around… Continue reading »
by Alyssa Boyle // February 10th, 2022 //
»
Comic: Things no one asked, ever.
It’s Spotify’s Turn To Battle Misinformation; Meta Leaves CrowdTangle To Wither

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Spot Of Bother Spotify weathered a weeklong storm as Joni Mitchell, Neil Young and others ditched the service in protest of The Joe Rogan Experience, Spotify’s crown jewel podcast … and a popular voice against COVID vaccinations.  But, fact is, Spotify will continue… Continue reading »
by AdExchanger // February 1st, 2022 //
»
StitcherAds Goes To Kargo; Changes Are Coming To Google Search

A Stitcher In Time Kargo Global has acquired the online retail advertising company StitcherAds for $64 million. StitcherAds, an Irish startup, specializes in selling on social platforms, including Facebook, Instagram, Snapchat and TikTok, whereas Kargo’s main business is placing ads on the mobile web or within a network of app publishers. “We realized we were… Continue reading »
by AdExchanger // October 19th, 2021 //
»
ByteDance Looking To Take On Amazon, Alibaba; Verizon Driving Subscribers To Streaming Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within… Continue reading »
by AdExchanger // October 5th, 2021 //
»
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