Disney Plus

Disney’s Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.

Why are there so many loss-leading streaming services? Blame it on Bob Iger, says LightShed’s Rich Greenfield.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […]

Disney is determined that its streaming business will be profitable by the end of its 2024 fiscal year – and it’s got an aggressive plan to make that happen … despite Disney+ losing 2.4 million subscribers globally compared to the previous quarter.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Happy Labor Day! This classic AdExchanger comic was originally published on May 29, 2020.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Losing My Religion “I have to ask you about advertising. Otherwise, I won’t be able to leave this room alive.” That was Ben Swinburne, head of media industry research at Morgan Stanley, speaking to Netflix CFO Spence Neumann at the bank’s Tech, Media […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch an ad-supported tier of Disney Plus, following in the footsteps of other studios, including previously ad-free legends like HBO that now sell ads.  But Wall Street isn’t buying the hype. CTV remains unchartered waters. But […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an unconfirmed report in The Information late last week, Disney said on Friday it does intend to introduce an ad-supported tier for Disney to accompany its ad-free subscription. Ads will roll out in the US later […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a four-part docuseries titled Yellowstone: One-Fifty about Yellowstone National Park, distributed by the right-wing media outlet Fox Nation. So, who cares?  It’s only amusing because it shows how powerful a tentpole series can be in this […]

What do theme parks and streaming have in common? Together, they helped Disney beat expectations this quarter. Revenue for the first quarter of Disney’s 2022 fiscal year was just shy of $22 billion, up 34% from $16.2 billion this time last year, the company told investors on Wednesday. As a result, Disney’s stock surged around […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Spot Of Bother Spotify weathered a weeklong storm as Joni Mitchell, Neil Young and others ditched the service in protest of The Joe Rogan Experience, Spotify’s crown jewel podcast … and a popular voice against COVID vaccinations.  But, fact is, Spotify will continue […]

A Stitcher In Time Kargo Global has acquired the online retail advertising company StitcherAds for $64 million. StitcherAds, an Irish startup, specializes in selling on social platforms, including Facebook, Instagram, Snapchat and TikTok, whereas Kargo’s main business is placing ads on the mobile web or within a network of app publishers. “We realized we were […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those platforms in Google search results, The Information reports. Right now, social video search responses are almost entirely sourced from YouTube. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its Inscape smart TV data service, Business Insider reports. Inscape was a popular way to retarget CTV audiences using online advertising IDs, working with DSPs such as The Trade Desk, VideoAmp, Engine Group, MediaMath and Cadent. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind Bars The beta version of Safari available for iOS 15 users could seriously hamper online ad performance. Typically, iOS updates undercut online advertising when Apple makes it difficult (or impossible) to track users around the web or attribute campaign conversions. This Safari change […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Court Date Dun, dun! Cue the “Law & Order” sound effect because the IAB Tech Lab is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) over what the advocacy group considers an ongoing breach of personal privacy by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cruella’s Revenge Inflation isn’t only for consumer goods apparently. Disney’s ad sales team has wrapped up its upfront negotiations with double-digit CPM increases, a huge win for the network, Jason Lynch reports for Adweek. Disney CEO Bob Chapek said at a Credit Suisse conference, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change with the times, Nielsen is releasing a new ratings system that will measure streaming more like linear TV, Adweek reports. The system, called Nielsen Streaming Video Ratings, will track who is watching, when they’re watching, […]

It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much. SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook – Amazon is catching up. According to eMarketer, Amazon’s share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports. It’s expected to make […]

Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Streaming Win In yet another sign that streaming is where it’s at, advertising at Disney’s online channels are on pace to overtake the company’s ABC broadcast network as marketers shift spending to more targeted audiences. Per Ad Age, ad sales at Disney’s direct-to-consumer […]

Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years. As part of that plan, it created a programmatic exchange, DRAX, which will allow programmatic buyers to compete for […]

ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to […]

“On TV And Video“ is a column exploring opportunities and challenges in advanced TV and video. Despite video streaming giant Roku’s record year, Scott Rosenberg, Roku’s SVP and GM of its platform business, told reporters ahead of Thursday’s earnings call, “we’re certainly going through a catch-up period” when it comes to ad spending keeping pace with the surge in streaming […]

Disney may have wowed investors in December when it unveiled a slew of new movie titles and an original content pipeline as part of a major shift to streaming, but the company is still feeling the impact of the COVID-19 pandemic. During its Q1 earnings call Thursday, the company said that its Disney Parks, Experiences […]