• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»matter more media

How To Grade An Addressable TV Beta

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Buckle up. We’re about to get nerdy about tech and addressable TV – which should interest you if you like scale, and progress and profitable new markets. First, advertising... Continue reading »
by AdExchanger // August 10th, 2020 //
»
Tracey Scheppach headshot
CES: Harness OTT’s Potential For Universal Addressable TV+ Nirvana

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. We are on a path to full addressable TV+, a world where every ad exposure can be delivered to a desired household or even individual, regardless of whether it... Continue reading »
by AdExchanger // January 7th, 2020 //
»
The Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Since 2003, our industry has been on a journey to build the capabilities to deliver addressable TV. That year, the first addressable linear TV ads were delivered... Continue reading »
by AdExchanger // November 21st, 2019 //
»
OpenAP Faces An Uncertain Future – But Don’t Write It Off Yet

WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable. The writing has been on the wall since February, when AT&T’s $85 billion acquisition of Time Warner was finalized. “It makes sense to pull out now [that] they’re owned by a company that has one of the largest data sets available,” said Tracey Scheppach, CEO and... Continue reading »
by Allison Schiff // April 23rd, 2019 //
»
A Marketer’s Guide To Ad Tech Consultants, 2018 Edition

by Sarah Sluis and Alison Weissbrot Even the most sophisticated marketers need assistance crossing the Lumascape – or just figuring out what the heck to do with all their data. Since AdExchanger wrote its initial Guide to Ad Tech Consultants three years ago, new companies have emerged and those previously featured have added new areas... Continue reading »
by AdExchanger // February 26th, 2018 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Forget About Ad Tech, The DOJ's Antitrust Lawsuit Against Google Zeroes In On Search
  • Pinterest Is Having A Big Year
  • Here’s How Moves By Google And Apple Will Impact The Relevance Of Marketers’ Creative
  • ViacomCBS Reorgs Around Streaming; P&G Slays Its Earnings
  • Programmatic IO Monday Recap: Commerce, Identity And Investment Trends
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved