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»ViacomCBS

Kevin Mayer Out As TikTok Global Chief; Sorrell's S4 Makes Its Fourteenth Acquisition

Stop The Clock Your daily update on the TikTik saga: Kevin Mayer is out as global CEO after a mere four months on the job as the company grapples with political turmoil and government scrutiny. The ex-Disney exec cited a number of issues that contributed to his swift departure, including that a main draw of... Continue reading »
by AdExchanger // August 28th, 2020 //
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AVOD Picks Up Steam; Oracle Kicks the Tires On TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW? Subscription video-on-demand services dominate the headlines, but time spent with ad-supported video is responsible for a significant slice of viewing. Year-over-year growth in minutes watched in Q2 among players aside from Netflix, Hulu, YouTube, Amazon Prime Video and Disney Plus was more... Continue reading »
by AdExchanger // August 19th, 2020 //
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CBS, Showtime Bundle With Apple; IDFA Opt-In Rates Might Not Be Too Bad

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ’Em, Join ’Em Those that want to survive the streaming wars are making friends with the competition. Apple is bundling TV Plus content with CBS All Access and Showtime at a discounted price of $9.99 per month, Bloomberg reports. CBS... Continue reading »
by AdExchanger // August 17th, 2020 //
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Pandemic Takes A 27% Bite Out Of ViacomCBS’ Q2 Ad Revenue

ViacomCBS’ advertising business fell 27% to $1.9 billion in the second quarter, as marketers pulled back during the coronavirus pandemic and golf programming was postponed. “We believe Q2 was the bottom [for advertising],” President and CEO Bob Bakish said. After bottoming in April, each month in the quarter showed sequential improvement. The scatter market held... Continue reading »
by Sarah Sluis // August 6th, 2020 //
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Ad Industry Forms Coalition To Promote Addressability; ViacomCBS Embraces CTV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been... Continue reading »
by AdExchanger // August 5th, 2020 //
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Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this year, according to MoffettNathanson – a loss the research firm WARC pegs at $25.5 billion. Despite a surge in viewership, with people stuck at home, advertisers have slashed budgets by more than 40%. Lowe’s, for... Continue reading »
by AdExchanger // June 1st, 2020 //
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ViacomCBS Speeds Up Streaming Plans, Expects Tough Ad Market in Q2

In its first quarter call as a combined company Thursday, ViacomCBS hailed its strength and said the coronavirus pandemic would accelerate its plans for subscription streaming services. Advertising revenue grew 2% to $2.5 billion, excluding the impact of last year’s Super Bowl and the canceled NCAAA tournament. Otherwise, advertising declined 19% year over year. Pluto... Continue reading »
by Sarah Sluis // May 7th, 2020 //
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Tubi, Pluto And Xumo Make A Trend: Why Networks Are Obsessed With AVOD

Fox Corporation bought itself a piece of the free ad-supported video on demand (AVOD) action earlier this week with its $440 million acquisition of Tubi. The deal follows Comcast’s acquisition of Xumo in February, reportedly for around $100 million, and Viacom’s (now ViacomCBS’s) $340 million purchase of Pluto TV early last year. There are now... Continue reading »
by Allison Schiff // March 20th, 2020 //
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Networks Cancel Upfronts. Does It Matter?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All The Canceled Upfronts ViacomCBS, NBCU, WarnerMedia/Xandr and Roku all said Thursday that, due to fears around COVID-19, they’re canceling their live upfront events in favor of video presentations. Read more. The upfronts weren’t the only big events affected. The ANA canceled its Media... Continue reading »
by AdExchanger // March 13th, 2020 //
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How Google Bundles Cloud With Ads And Media; ViacomCBS Plans New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an... Continue reading »
by AdExchanger // February 10th, 2020 //
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