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»ViacomCBS

Google Play To Launch 'Safety Section;' ViacomCBS Beats The Street (Thank You, SVOD)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what... Continue reading »
by AdExchanger // May 7th, 2021 //
»
Big Brands Prep For Cookieless World; Podcast Upfronts Lineup Revealed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What, Me Worried? Google’s planned elimination of third-party cookies has big brands revamping their data strategies, but some aren’t too worried about the looming restrictions that won’t allow individual ad targeting. Per the Wall Street Journal, Bacardi has expressed confidence in its ability to... Continue reading »
by AdExchanger // April 2nd, 2021 //
»
As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s... Continue reading »
by Tony Rifilato // March 25th, 2021 //
»
ViacomCBS Wants To Raise $3B For Streaming; Roku Builds Brand Advertising Studio

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mountain Of Money When ViacomCBS promoted Paramount Plus ahead of its launch, subscribers were promised “a mountain of entertainment.” And the company is continuing to put a mountain of money behind that tagline. The company said Monday that it’s looking to raise $3 billion... Continue reading »
by AdExchanger // March 24th, 2021 //
»
Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In.

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. It’s unclear what the future of TV ad buys will look like in connected TV. Since much of TV inventory — including much of CTV — is reserved in the upfronts each year, will programmatic auction-based buying eventually be used in CTV as... Continue reading »
by Tony Rifilato // March 22nd, 2021 //
»
Advertising And Audience Complicate The NFL’s Entry Into Streaming

A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth.  “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24... Continue reading »
by Tony Rifilato // March 12th, 2021 //
»
TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.
Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions

TransUnion is partnering with Blockgraph, builder of pipes for addressable television, so that advertisers can use its identity data to target, reach and measure TV households across channels. Through the partnership, announced on Thursday, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired in October; use the... Continue reading »
by Allison Schiff // March 4th, 2021 //
»
ViacomCBS Setting Itself Apart With Paramount Plus And Pluto TV

ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to... Continue reading »
by Tony Rifilato // February 25th, 2021 //
»
Big Tech Execs To Testify Before Congress (Again); Cord Shaving Will Be a Big Problem For Cable Nets

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Grilling Mark Zuckerberg, Sundar Pichai and Jack Dorsey are heading back to the hot seat. House lawmakers are set to question the top execs at Facebook, Google and Twitter at a high-profile congressional hearing scheduled for March 25. Democrats and Republicans on the... Continue reading »
by AdExchanger // February 23rd, 2021 //
»
DTC Companies Bet On Super Bowl Ads; Democrats Want To Legislate Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Advertisers, New Reality The NFL might have taken a pandemic-related revenue hit during the 2020 season, but advertisers still know that it’s the hottest property on TV. ViacomCBS says its Super Bowl ad inventory is pretty much sold out, with 30-second spots selling... Continue reading »
by AdExchanger // January 28th, 2021 //
»
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