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»PricewaterhouseCoopers

Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec

P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The China-based arms of Nielsen, Deloitte and PricewaterhouseCoopers are all listed as “drafting organizations” behind the CAID standard in the original technical specs. CAID is an IDFA workaround that was devised for the specific purpose of... Continue reading »
by Allison Schiff // April 12th, 2021 //
»
IAB: US Digital Growth Remains Strong But Shows Signs Of Slowing

Digital is still growing faster than any other advertising medium in the United States, but the segment is starting to show signs of maturing. US digital advertising revenues grew 17% YoY in the first half of 2019, reaching $58 billion, according to the IAB’s internet advertising revenue report, released Monday. While that’s the highest first-half... Continue reading »
by Alison Weissbrot // October 21st, 2019 //
»
PwC: TV Networks Evolve As Buyers And Viewers Demand A More Digital Experience

As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep both buyers and viewers interested. TV ad revenue fell 2.7% to $70.1 billion in the US in 2017, according to PricewaterhouseCoopers’ “US TV Advertising Outlook,” released Tuesday. During the same period, online TV advertising, which... Continue reading »
by Alison Weissbrot // June 6th, 2018 //
»
PwC: Traditional Media Companies And Private Equity Are Big Q1 Acquirers

Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media and Telecommunications Deal Insights study released Thursday. Advertising and marketing firms led deal volumes for the quarter, representing 33% of the overall M&A activity in the media and telecom sectors. Deal volumes in marketing and... Continue reading »
by Alison Weissbrot // April 26th, 2018 //
»
IAB: Digital Ad Industry Continues Surge, Fueled By Mobile

Digital ad revenue continues to rise at the expense of traditional media. In the first half of 2017, digital advertising revenue grew 23% to $40 billion, according to the Interactive Advertising Bureau and PricewaterhouseCooper’s Internet Advertising Revenue report, released Wednesday. Read it. Digital’s growth represents a 22.6% increase from last year, and it’s the largest... Continue reading »
by Alison Weissbrot // December 20th, 2017 //
»
PricewaterhouseCoopers Built A $3 Billion Relationship With The CMO

PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of the modern chief marketing officer (CMO). “The role of the CMO is changing so much,” said Chris Vollmer, global advisory leader for entertainment and media at PwC. “It’s not just messaging anymore, but architecting the... Continue reading »
by Alison Weissbrot // July 21st, 2017 //
»
Mobile Dominates Digital Growth, But IAB Nods To Digital Audio As Revenues Surge

While the big story from the Interactive Advertising Bureau’s (IAB) 2016 digital ad revenue report is that mobile accounted for over half of digital ad spend, digital audio spend was finally significant enough to merit its own category. The biannual report, released Wednesday, shows digital audio spend hit $1.1 billion in 2016, “passing the threshold... Continue reading »
by Alison Weissbrot // April 26th, 2017 //
»
Gartner’s Magic Quadrant: Digital Agencies Wake Up To Consultancy Threat

Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of... Continue reading »
by Alison Weissbrot // March 24th, 2017 //
»
Where Consultancies Play In The Media-Buying Space

While major change-management consultancies like Deloitte, Accenture and PricewaterhouseCoopers (PwC) have acquired creative and digital design agencies to get closer to the CMO, they’ve haven’t purchased any media-buying agencies. But as these consulting firms move deeper into the digital marketing arena, they’re building media-buying services as well. Here’s how Deloitte, Accenture and PwC are stirring... Continue reading »
by Alison Weissbrot // March 23rd, 2017 //
»
 

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