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»Tracey Scheppach

AdExplainer: What Is Advanced TV?

Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air broadcast TV, with specific techniques including addressable and convergent TV, data-driven linear and OTT. To make the most of TV’s advancements (get it?), it’s important to understand the nuances.
by Alyssa Boyle // June 23rd, 2022 //
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Tracey Scheppach headshot
How The Roku And Nielsen Alliance Just Set A New Pace For Progress 

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Disclosure: Nielsen is a client of the author. Change in cross media measurement and addressable TV is messy and slow coming, lagging behind vastly accelerated consumer behaviors. But the… Continue reading »
by AdExchanger // March 3rd, 2021 //
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Tracey Scheppach headshot
How To Grade An Addressable TV Beta

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Buckle up. We’re about to get nerdy about tech and addressable TV – which should interest you if you like scale, and progress and profitable new markets. First, advertising… Continue reading »
by AdExchanger // August 10th, 2020 //
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Can Quibi Live Up To Its $1.75 Billion Valuation?

Quibi, the much-hyped short-form mobile video service, has racked up an exorbitant $1.75 billion in funding ahead of its April 6 launch – closing on a second round of $750 million just last Wednesday. With a bet that people will pay $4.99 per month for 10-minute scripted series supported by ads, Quibi is attracting major… Continue reading »
by Alison Weissbrot // March 9th, 2020 //
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Tracey Scheppach headshot
CES: Harness OTT’s Potential For Universal Addressable TV+ Nirvana

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. We are on a path to full addressable TV+, a world where every ad exposure can be delivered to a desired household or even individual, regardless of whether it… Continue reading »
by AdExchanger // January 7th, 2020 //
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The Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Since 2003, our industry has been on a journey to build the capabilities to deliver addressable TV. That year, the first addressable linear TV ads were delivered… Continue reading »
by AdExchanger // November 21st, 2019 //
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Streaming Services Must Reevaluate How They Accept Ads From Competitors

With Disney+, Apple TV+, HBO Max and Peacock all hitting the market between this November and April 2020, streaming services will spend big on marketing to attract subscribers and compete for share. In this new landscape, networks will have to reevaluate whether to accept tune-in ads from competitive streaming services. TV networks mentioned in this… Continue reading »
by Alison Weissbrot // October 29th, 2019 //
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Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market

The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply,… Continue reading »
by Alison Weissbrot // April 23rd, 2019 //
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