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»iab europe transparency and consent framework

IAB Europe’s TCF: Google Will Integrate By June 30; Framework Faces Lengthy EU Approval Process

When the second version of IAB Europe’s Transparency and Consent Framework (TCF) for GDPR compliance comes out of beta on March 31, it still won’t integrate with Google. But that’s because IAB Europe has decided to give companies until June 30 before the previous version of the TCF is deprecated and TCF 2.0 becomes the... Continue reading »
by Allison Schiff // March 27th, 2020 //
»
UK Data Watchdog Has ‘Significant Concerns’ About Real-Time Bidding And The Transparency And Consent Framework

The future of RTB is “in the balance,” the United Kingdom’s data protection authority said Friday. In a blog post, the United Kingdom’s Information Commissioner’s Office (ICO) reiterated its stance that certain aspects of real-time bidding could be illegal under the General Data Protection Regulation (GDPR) – and that the Transparency and Consent Framework (TCF)... Continue reading »
by Allison Schiff // December 20th, 2019 //
»
Longer Privacy Policies Are Better – And Other Surprising Takeaways From The FTC’s PrivacyCon

Privacy protection isn’t a tick-the-box exercise, and so policymakers need to think outside the box. At the Federal Trade Commission’s annual PrivacyCon event in Washington, DC, on Thursday, the agency invited nearly 20 privacy researchers and academics from around the world to dig into the nitty gritty on consumer privacy, data collection, security and the... Continue reading »
by Allison Schiff // June 28th, 2019 //
»
IAB’s Transparency And Consent Framework Update Is In, And Hopefully Google Will Be Too

The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework (TCF), which publishers and technology companies use to pass consent data for online advertising while still complying with Europe’s General Data Protection Regulation (GDPR). The TCF update will be in a public comment period for... Continue reading »
by James Hercher // April 25th, 2019 //
»
Google’s GDPR Policies Throw Digital Media Into Disarray

Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity in digital marketing. First, it planned to remove the DoubleClick ID (now the Google ID) from its log files, preventing ad tech and analytics companies from using the ID to track campaigns across the web.... Continue reading »
by James Hercher // February 5th, 2019 //
»
What Does Google’s GDPR Fine Mean For The IAB’s Consent Framework? (Probably Nothing Good)

Google got dinged by France’s data protection watchdog on Monday for failing to properly collect user consent under the General Data Protection Regulation. It was only a scratch but the ruling could signal a rough road ahead for the industry’s consent framework. The 50 million euro fine levied by the CNIL (the Commission nationale de... Continue reading »
by Allison Schiff // January 23rd, 2019 //
»
Is The IAB’s Consent Framework In Trouble?

The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection authority, the Commission nationale de l'informatique et des libertés (the CNIL), issued a warning against a small French ad tech company called... Continue reading »
by Allison Schiff // November 19th, 2018 //
»
Brands Believe In Blockchain; Twitter Tramples Fake Accounts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blockchain Fever While still buzzy, advertisers are starting to test blockchain as a tool that can shine a light on the digital supply chain. Marketers such as AB InBev, AT&T, Kellogg’s, Bayer and Nestle are using the technology to measure the flow of their... Continue reading »
by AdExchanger // July 13th, 2018 //
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