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»AVOD

The Fight For Pay TV Subscribers Will Be Won On Online 

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Denis Crushell, CRO at Tubular Labs. With the maturity of social media platforms into audience attention juggernauts, companies like Netflix, ViacomCBS, Warner Media and NBCUniversal (among others) have all invested heavily in social video... Continue reading »
by AdExchanger // January 19th, 2021 //
»
The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP... Continue reading »
by Anthony Rifilato // December 29th, 2020 //
»
What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers

Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to a wider group of brands starting in Q4. The NBCUniversal-owned streaming service launched on July 15 with 10 advertisers, including Target, Unilever and Verizon, who received category exclusivity and the ability to test new ad... Continue reading »
by Alison Weissbrot // September 2nd, 2020 //
»
crackle plus
AVOD Challenger Crackle Plus Finds Differentiation Through Inspirational Content

Is there room for yet another ad-supported video on demand (AVOD) app on the market? Chicken Soup for the Soul Entertainment (CSSE), which owns the apps Crackle and Popcornflix, thinks so. The company, famous for its uplifting book series for kids and teens, acquired independent TV and movie distributor Screen Media Ventures in 2017 along... Continue reading »
by Alison Weissbrot // August 27th, 2020 //
»
AVOD Picks Up Steam; Oracle Kicks the Tires On TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW? Subscription video-on-demand services dominate the headlines, but time spent with ad-supported video is responsible for a significant slice of viewing. Year-over-year growth in minutes watched in Q2 among players aside from Netflix, Hulu, YouTube, Amazon Prime Video and Disney Plus was more... Continue reading »
by AdExchanger // August 19th, 2020 //
»
Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report

The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in revenue in the second quarter. To what does TTD owe this optimism? Two words: connected TV. “We believe that the COVID pandemic has permanently accelerated the growth of CTV,” CEO Jeff Green told investors on... Continue reading »
by Allison Schiff // August 7th, 2020 //
»
Ad Industry Forms Coalition To Promote Addressability; ViacomCBS Embraces CTV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been... Continue reading »
by AdExchanger // August 5th, 2020 //
»
Sam Marshall, Xandr
A Review Of Key Terms And Emerging Best Practices In Connected TV

This article is sponsored by Xandr. Recent growth in streaming video viewership around the world has been stunning, leading many advertisers to question how and where to reallocate or complement linear TV budgets, or extend digital display and video into streaming video. But the landscape is rife with confusing acronyms, layers of opaque content licensing... Continue reading »
by AdExchanger Content Studio // July 28th, 2020 //
»
Tubi Fox upfront
How Tubi And Fox Are Going To Market Together In This Year’s Upfront

Tubi has been shouting from the rooftops about ad-supported streaming for years, and the market is finally listening. “It’s pretty much understood that [brands] need to match their budgets to where the eyeballs are,” said Tubi’s chief revenue officer Mark Rotblat. But brands aren’t the only ones taking notice of the growing AVOD opportunity. Fox... Continue reading »
by Alison Weissbrot // July 16th, 2020 //
»
What Linear TV And AVOD Sellers Can Learn As Their Worlds Collide

As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while these networks have the opportunity to bring their AVOD learnings back to linear, the OTT networks can also learn a lesson or two from the linear... Continue reading »
by Alison Weissbrot // July 14th, 2020 //
»
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