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»AVOD

Ad Tech M&A Fell Off A Cliff In Q1 – And Not Just Because Of COVID-19

It was a chilly Q1 for ad tech deal-making, and you can expect more of the same in the second quarter. But you can’t blame it all on COVID-19 – at least not entirely. The ongoing health crisis is only accelerating trends that were already rolling, said Terry Kawaja, CEO and founder of investment bank LUMA... Continue reading »
by Allison Schiff // April 2nd, 2020 //
»
Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

If there’s one category other than cannabis and toilet paper that’s doing pretty well right now, it’s streaming. “We’re in a fortunate spot,” said Tom Ryan, CEO of platform Pluto TV, where total viewing hours increased across the board last week. But the ad-supported video-on-demand (AVOD) platform was already growing at a rapid clip before... Continue reading »
by Allison Schiff // March 26th, 2020 //
»
Tubi, Pluto And Xumo Make A Trend: Why Networks Are Obsessed With AVOD

Fox Corporation bought itself a piece of the free ad-supported video on demand (AVOD) action earlier this week with its $440 million acquisition of Tubi. The deal follows Comcast’s acquisition of Xumo in February, reportedly for around $100 million, and Viacom’s (now ViacomCBS’s) $340 million purchase of Pluto TV early last year. There are now... Continue reading »
by Allison Schiff // March 20th, 2020 //
»
Mike Baker On Life After Dataxu And The Future Of Ad Tech

For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the... Continue reading »
by Allison Schiff // March 18th, 2020 //
»
Comic: Things No One Asked, Ever

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // February 28th, 2020 //
»
Comcast Doubles Down On Ad-Supported Streaming With Deal For Xumo

Comcast has acquired the OTT streaming service Xumo, the companies announced Tuesday. Terms of the deal were not disclosed. Xumo is best known for its free, ad-supported app on platforms like Roku and Apple TV. It licenses content and other networks to create a linear-like television experience. Xumo’s ad revenue is undisclosed, but it’s a... Continue reading »
by James Hercher // February 25th, 2020 //
»
Peacock Unveils Ad Platform With Performance-Style Ads

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads... Continue reading »
by Sarah Sluis // January 17th, 2020 //
»
Peacock Will Offer Tiered Ad Model; PE Buys Majority Stake In Smartly.io

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Takes Cue From Hulu NBCU’s forthcoming Peacock streaming service will launch with an ad-free tier at a price point of $10 per month, as well as a $5 per month limited advertising tier, according to sources at The Information. When it announced Peacock,... Continue reading »
by AdExchanger // December 19th, 2019 //
»
Pluto TV Is Growing Like Gangbusters, And Here’s How

It’s been a year of breakneck user growth for Pluto TV. Monthly active users hit 20 million in November, a 70% increase since January, when Viacom acquired the free ad-supported streaming service for $340 million. That’s nearly 8 million new users in less than a year. So, how did Pluto do it? Its growth is... Continue reading »
by Allison Schiff // December 2nd, 2019 //
»
Walmart-Owned Vudu Wants To Be The Streaming Platform For Families (Who Shop At Its Stores)

Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming platform uses the retailer’s purchasing data, which brands can use for targeting. They can also serve dynamic product ads, such as a Coke ad for one family and a Diet... Continue reading »
by Sarah Sluis // October 24th, 2019 //
»
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