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»AVOD

Giving Creators Control Over Monetization Is The Next Step In Influencer Marketing

Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.
by Anthony Vargas // July 28th, 2022 //
»
The Big Story Podcast
The Big Story: Why Netflix Picked Microsoft

Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?… Continue reading »
by Sarah Sluis // July 21st, 2022 //
»
Comic: Room For More?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // July 15th, 2022 //
»
Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On

Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
by Alyssa Boyle // July 6th, 2022 //
»
NBCU Struts Like A Peacock After Upfronts Haul; The Volunteers Who Keep The Internet Humming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013.  Unsurprisingly, streaming media helped break the record. Of NBCU’s $7 billion in ad commitments, per a release, $1 billion is earmarked for its AVOD service Peacock… Continue reading »
by AdExchanger // July 1st, 2022 //
»
Streaming M&A Means New Monetization Opportunities And Measurement Tactics

​“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Matt Papa, SVP of business and corporate development at Captify.  Global brands have always used M&A as a not-so-secret way to remain competitive. The Walt Disney Company acquired 21st Century Fox’s entertainment assets before launching… Continue reading »
by AdExchanger Guest Columnist // June 23rd, 2022 //
»
Adsmovil Takes On Streaming With A New AVOD Service, Nuestra.tv

Everyone is getting into streaming. Even ad networks are launching their own streaming networks. In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect with Hispanic audiences, announced plans to launch an ad-supported streaming service called Nuestra.tv.
by Alyssa Boyle // June 21st, 2022 //
»
Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Cory Davis, VP of media and madtech at Infutor.  Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth… Continue reading »
by AdExchanger Guest Columnist // June 2nd, 2022 //
»
AdExplainer: The Difference Between AVOD and FAST

AVOD is the same thing as FAST … right? Not so fast. Despite dozens of streamers, programmers and publishers crowding the space, AVOD and FAST are the only two ways to watch ad-supported TV beyond the set-top box, and the core difference between them comes down to content distribution.
by Alyssa Boyle // May 16th, 2022 //
»
How Competitors Overcome Google’s Privacy Lobby; Comcast Struts Its Stuff

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Borking Google’s Privacy Pitch Judges and regulators have narrowly interpreted the consumer welfare standard – the mechanism that’s dictated U.S. antitrust enforcement for 40 years – so that a monopolistic business practice must be shown to directly affect consumer pricing.  But that standard has… Continue reading »
by AdExchanger // April 29th, 2022 //
»
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