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»AVOD

Peacock Unveils Ad Platform With Performance-Style Ads

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads... Continue reading »
by Sarah Sluis // January 17th, 2020 //
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Peacock Will Offer Tiered Ad Model; PE Buys Majority Stake In Smartly.io

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Takes Cue From Hulu NBCU’s forthcoming Peacock streaming service will launch with an ad-free tier at a price point of $10 per month, as well as a $5 per month limited advertising tier, according to sources at The Information. When it announced Peacock,... Continue reading »
by AdExchanger // December 19th, 2019 //
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Pluto TV Is Growing Like Gangbusters, And Here’s How

It’s been a year of breakneck user growth for Pluto TV. Monthly active users hit 20 million in November, a 70% increase since January, when Viacom acquired the free ad-supported streaming service for $340 million. That’s nearly 8 million new users in less than a year. So, how did Pluto do it? Its growth is... Continue reading »
by Allison Schiff // December 2nd, 2019 //
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Walmart-Owned Vudu Wants To Be The Streaming Platform For Families (Who Shop At Its Stores)

Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming platform uses the retailer’s purchasing data, which brands can use for targeting. They can also serve dynamic product ads, such as a Coke ad for one family and a Diet... Continue reading »
by Sarah Sluis // October 24th, 2019 //
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Tubi Kids Hits The Scene Just Before Disney+

Tubi is creating a dedicated kids section, Tubi Kids, on Oct. 21 – just weeks before Disney+ launches on Nov. 12.  The ad-supported kids content will be COPPA-compliant, meaning that buyers won’t be able to do any kind of behavioral targeting for the ads. Programmatic bid requests will be stripped of any kind of behavioral... Continue reading »
by Sarah Sluis // October 14th, 2019 //
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Browsers Still Vulnerable To Ad Fraud And Data Theft; AVOD Skates Around Verification

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst... Continue reading »
by AdExchanger // July 19th, 2019 //
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With Cultivation, Advertising-Supported Video On Demand Poised To Flourish

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is... Continue reading »
by AdExchanger // June 28th, 2018 //
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Walmart’s TV-On-Demand Service Vudu Tries Out Ad-Supported Video

Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis (like iTunes), has debuted a video-on-demand service called Vudu Movies On Us. Vudu is using Telstra’s video platform subsidiary, Ooyala, to manage video ad delivery and monetization for the service, which has... Continue reading »
by Kelly Liyakasa // October 18th, 2016 //
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