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»Samsung

Spend Money To Make Money: How Big Tech Powers Global Ad Growth

The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a moderate rate, they don’t benefit from the same incentives as internet brands, which earn as they spend. Legacy categories are hampered by an awkward dynamic: Risk losing digital consumers by... Continue reading »
by James Hercher // August 30th, 2019 //
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How OTT Platforms Fit Into The Complicated TV Landscape

Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks like NBC, Fox and ABC to the actual OTT platforms, like Roku, Samsung or Amazon. And networks and platforms offer different strengths and... Continue reading »
by Alison Weissbrot // July 16th, 2019 //
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Tubi Surpasses 20M Monthly Viewers; Inside Samsung's AI Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Over The Top Ad-supported streaming TV service Tubi surpassed 20 million monthly users and 94 million hours of content in May, the company said Monday. Tubi’s fortunes are important because advertisers and investors are relying on ad-enabled VOD startups to challenge the position of... Continue reading »
by AdExchanger // June 25th, 2019 //
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Brands Lean Into Voice; Samsung Overtakes P&G As Top Advertiser

Find Your Brand Voice Voice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little to no advertising opportunities on voice platforms yet, marketers are establishing their presence in the new media environment, The New York Times reports. Some brands are betting big now on voice SEO to ensure... Continue reading »
by AdExchanger // December 4th, 2018 //
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Samsung Ads Makes Its Pitch. What's It Selling?

Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients. With 32 million smart TVs in the United States alone, Samsung is the world’s top smart TV manufacturer, ahead of TCL and Vizio, according to Statistica. Samsung Ads can access Samsung’s first-party TV data and plug it into its... Continue reading »
by Rae Paoletta // October 2nd, 2018 //
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Samsung CMO To Marketers: Empower Creators And Don’t Be Afraid Of Data

Marc Mathieu, CMO of Samsung Electronics, America, knows his job is about more than just promoting devices. He’s marketing a lifestyle. From smartphones to smart watches, smart appliances, cameras and health apps, the purpose of Samsung’s marketing is to demonstrate how the brand’s products and features can integrate into people’s lives and help them do... Continue reading »
by Alison Weissbrot // June 28th, 2018 //
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Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward programmers and smart-TV providers. Addressable inventory is increasing, driven by a surge in smart-TV OEMs licensing their data directly and local TV companies adding data and automation to their sales mixes. Sorenson Media, which is... Continue reading »
by Kelly Liyakasa // January 4th, 2018 //
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Vizio’s Data Business Is Back – With An Updated Privacy Policy And An Expanded Partnership With ISpot.TV

Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape.... Continue reading »
by Kelly Liyakasa // December 13th, 2017 //
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New In Addressable TV: Samsung’s Slow Push Into Advertising And The Cry For More Automation

CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got a whole lot thinner. But the TV advancements most relevant to marketers and advertisers revolve not around the hardware but the software, which enables addressable ads and better measurement. To be fair, CES isn’t exactly... Continue reading »
by Ryan Joe // January 10th, 2017 //
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Behind Samsung’s Burgeoning Addressable TV Ads Business

Samsung is quietly briefing agencies and media partners about an addressable TV ad product that uses smart-TV data to target ads across linear broadcasts, according to AdExchanger sources. Samsung’s scale includes 20 million Samsung smart TVs in the US and 50 million globally, and sources say the electronics manufacturer is beginning to activate and monetize... Continue reading »
by Kelly Liyakasa // October 4th, 2016 //
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