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»Samsung

The Rise Of The Walled Gardens Around ACR Tech In Smart TVs

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of... Continue reading »
by Tony Rifilato // October 18th, 2021 //
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Why The Open Marketplace Will Provide Value To Both Buy & Sell Sides In CTV

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular... Continue reading »
by AdExchanger Guest Columnist // October 4th, 2021 //
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VideoAmp To Test Alt Currency For TV Ratings; Google Entering The FAST Game

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ​​Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the... Continue reading »
by Monica Bhalla // September 20th, 2021 //
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Samsung Makes Audience Buying On AVOD Easier With Predictive Planning Tool

To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well... Continue reading »
by Tony Rifilato // September 9th, 2021 //
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Creative Testing Platform Marpipe Snags $8M From Big-Name Investors

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to become an ad tech unicorn. The company, founded by 26-year-old CEO Dan Pantelo last year, uses automation to generate thousands... Continue reading »
by Tony Rifilato // September 8th, 2021 //
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Roku’s Viewership Declines From Pandemic Peak

Roku saw viewership decline in Q2 as pandemic restrictions eased. Streaming hours dropped a billion hours from Q1 to 17.4 billion hours in Q2, and the company’s stock was down 9% on Thursday. While Roku’s streaming hours declined sequentially, they still increased 19% from the previous year, during the early days of lockdown. It added... Continue reading »
by Tony Rifilato // August 5th, 2021 //
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Justin Evans Samsung Ads
Why CTV is Positioned to Thrive as Third-Party Cookies Fade Away

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Justin Evans, global head of analytics and insights for Samsung Ads. Throughout the past quarter century, digital advertising was touted for its ability to target ads and directly track results. By contrast, traditional TV was... Continue reading »
by AdExchanger Guest Columnist // June 10th, 2021 //
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As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s... Continue reading »
by Tony Rifilato // March 25th, 2021 //
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Jellyfish Expands Global Footprint With Five Acquisitions

Digital marketing firm Jellyfish has acquired five companies specializing in ecommerce, creative tech, content creation, gamification and more as part of an aggressive global expansion. The company has scooped up Seelk, a French software and consultancy for Amazon Marketplace; Splash, an England-based creative technology service with global localization; UK-based Quill, which offers performance content for... Continue reading »
by Tony Rifilato // February 23rd, 2021 //
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Samsung Ads' Cathy Oh: 2021 Is All About Measurement And Attribution In Streaming

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. The rapid shift to streaming TV last year significantly disrupted the advertising industry, and was nothing short of transformational amidst the pandemic, social unrest and a divisive presidential election. But despite its vast potential as an emerging advertising platform for brands and marketers, streaming ad... Continue reading »
by Tony Rifilato // January 25th, 2021 //
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