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»OTT

Roku Sees Big Upside In The Streaming Wars, Talks Strategy With Dataxu

Roku is sitting in a nice position as the streaming wars kick off. The OTT platform reported on Wednesday net revenue growth of 50% year over year to $260.9 million in Q3. And it will benefit from the proliferation of both ad-supported and non-ad-supported services. More high-profile streaming services will drive more engagement on Roku,... Continue reading »
by Alison Weissbrot // November 6th, 2019 //
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Walmart May Sell Vudu; G/O Media Editors Rebel Against Autoplay Video

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scary Vudu Walmart is considering a sale of Vudu, its on-demand service, The Information reports. On the one hand, Vudu Is Walmart’s only OTT foothold. On the other hand, Vudu isn’t much of a foothold. The inventory and audience opportunities are limited – though... Continue reading »
by AdExchanger // October 31st, 2019 //
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With Dataxu, Roku Has Big Ambitions To Launch An OTT Marketplace

Roku’s $150 million purchase of dataxu illustrates the streaming giant’s vision to own and operate an open marketplace for OTT inventory. The deal, announced Tuesday, gives Roku a self-serve buying platform that hooks into both its own and other OTT premium video supply, as well as display and cross-platform media. That positions Roku to operate... Continue reading »
by Alison Weissbrot // October 22nd, 2019 //
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Podcast: The New Viacom

Bryson Gordon leads advanced advertising initiatives at Viacom. Catch him at AdExchanger’s upcoming Programmatic IO New York on Oct 15-16. Ahead of its planned merger with CBS, Viacom is scaling up new, more data-driven models for TV advertising. Its Vantage product offers impression guarantees against narrowly defined audience segments. Vantage was the brainchild of Bryson... Continue reading »
by Zach Rodgers // October 11th, 2019 //
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Hulu Moves To First-Price Auctions For Its OTT Inventory

Hulu will switch to a first-price auction for its programmatic private marketplace next week. The streaming service told advertisers and tech partners of the shift in an email sent on Monday. All the DSP partners in Hulu’s invite-only private marketplace will be certified to bid under the new auction terms. Not all of Hulu’s inventory... Continue reading »
by James Hercher // October 9th, 2019 //
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Podcast: The Future Of Ad-Supported TV

People love to chatter about subscription services such as Netflix, Apple TV+, Disney+ and HBO Max. But free, ad-supported TV apps are also finding audiences – including Disney-owned Hulu and Viacom-owned Pluto. A similar startup is Tubi, a streaming service founded in 2014 that offers a huge library of movies and TV for free. This... Continue reading »
by Zach Rodgers // October 3rd, 2019 //
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Trackers Abound On Amazon Fire TV And Roku; Omnicom Folds McDonald's Agency Into DDB

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Spy  A study from Princeton University and the University of Chicago revealed the extent of ad tracking on OTT platforms like Roku and Amazon Fire TV, as well as the lack of controls to manage trackers. According to the study, 89% of channels... Continue reading »
by AdExchanger // September 23rd, 2019 //
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Samba TV Acquires ACR Startup Axwave To Slurp Up More ACR Data

You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to catalog and measure linear TV and over-the-top content across panels in the United States and Europe, with a particular focus on... Continue reading »
by Allison Schiff // August 20th, 2019 //
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OTT Platforms Gear Up For Ad Campaigns; Drudge Drops Intermarkets

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick Me! Pick Me! New OTT streaming services, both ad-supported and ad-free, are gearing up to spend heavily on advertising over the next few years. Amazon has launched a “Free Your TV” campaign to promote Fire TV and Prime Video. MediaPost asks, “Is Amazon... Continue reading »
by AdExchanger // August 19th, 2019 //
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Roku Kills It In Q2 Thanks In Large Part To Monetizing The Roku Channel

The streaming wars are heating up, and Roku is on a tear. On Wednesday, Roku posted its best second quarter results since going public, with overall revenue up 59% year over year to $250.1 million, and 1.4 million new subscribers since last quarter. Active accounts now stand at 30.5 million. Average revenue per user was... Continue reading »
by Allison Schiff // August 8th, 2019 //
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