A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: Date Night
By Nate Neal
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Independent Ad Tech Is Reframing Itself Around Cloud Hardware
Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.
Ad Performance Hinges On Kicking Fragmentation's Butt
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
PODCAST: The Big Story
AI Off The Rails
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
Better Attribution Makes Live Sports A Performance Play
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
Roblox Opens Up Advertising To Kids Under 13
Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
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Roblox Opens Up Advertising To Kids Under 13
Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
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IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window
Liftoff’s COO explains why the company hit pause on its first IPO attempt, what changed in the market and why ad tech is already proving AI’s value at scale.
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OPINION: Data-Driven ThinkingThe W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness
The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received.
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Better Attribution Makes Live Sports A Performance Play
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
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Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics
ChatGPT’s ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console