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»brand advertising

Inside Out: Intel Is Reinventing Itself With A Brand Overhaul

Intel’s ambitious new brand strategy is no chip shot. Primarily known since the 1990s as “the computer inside,” the microprocessor manufacturer aims to break out of the box with a campaign that “stops focusing on where we are and starts focusing on why we are,” said Penny Baldwin, VP and GM of global brand management... Continue reading »
by Allison Schiff // February 18th, 2016 //
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Dairy Queen: ‘We Don’t Have Customers, We Have Fans’

Two years ago, Dairy Queen was spending about $200,000 a year on research. Today, the brand spends upwards of $1 million to mine consumer insights. “Previously, a lot was done based on emotion,” said Barry Westrum, EVP of marketing at American Dairy Queen Corp. “Now, decisions are backed with data.” Historically, Dairy Queen is a... Continue reading »
by Allison Schiff // February 6th, 2015 //
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Spotify Queues Up Local Targeting, Courtesy Of Triton Digital

Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming service will debut its Spot Radio Platform for brands on Jan. 1. The tool is backboned by Triton Digital, a marketing service to the media industry and a tech provider whose... Continue reading »
by Liz Rowley // December 5th, 2014 //
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Malware, Bad Ads Still a Threat to Top Publishers

"The Sell-Sider" is a column written by the sell-side of the digital media community. Rajeev Goel is CEO of PubMatic, a publisher yield optimization company. With the development of so many sophisticated technical solutions to help online publishers minimize the risk of running malware and ads delivered to the wrong person at the wrong time... Continue reading »
by Ad Traders // May 26th, 2010 //
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x+1's Nardone Discusses Cookie-Level Integration Of Brand Research Data

Last Friday, [x+1] announced a new partnership with Knowledge Networks' KN Dimestore and a "tool that allows marketers to enhance online ad campaign performance by adjusting offers and media on the fly based on real-time consumer feedback." Read the release. [x+1] CEO John Nardone discussed the new tool and how it works. AdExchanger.com: Can you... Continue reading »
by AdExchanger // April 20th, 2010 //
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Sprout Providing Engagement Through Display Ads For Brand Marketers Says CEO Williams

Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform. AdExchanger.com: Let's start with the name - how does "Sprout" mesh with what you're doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney? CW: The display advertising business is still incredibly young.... Continue reading »
by AdExchanger // February 23rd, 2010 //
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Brand New Opportunity

"the executioner" opinion expressed below is written by Natalie DiBerto, Lead, Account Services, ATOM, at Razorfish. Advertisers often feel their brand is their most valuable asset and spend lots of time, effort and money to build and maintain it. Of course an advertiser would know their audience, right? Right, but the real question is if... Continue reading »
by Ad Traders // February 12th, 2010 //
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Applying Exchange Buying Strengths To The Other 90% Of Your Buy

"Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Paul Martino, CEO of Aggregate Knowledge, a buy-side optimization platform. There is a widely held belief in the display advertising business that the only way to reach... Continue reading »
by Ad Traders // December 7th, 2009 //
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Vizu Focused On Brand Lift Instead Of CTR For Ad Campaigns Says CEO Beltramo

Dan Beltramo is CEO of Vizu, an online advertising effectiveness research company. How did Vizu begin? And where did the name come from? Vizu began with the vision that market research could be made more widely available and useful by using the internet to make it much faster, easier, and less expensive to conduct. While... Continue reading »
by AdExchanger // November 30th, 2009 //
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BlueKai Data Exchange Buyers Doubling Every Quarter Says CEO Tawakol

Omar Tawakol is CEO of BlueKai, an online advertising data exchange. AdExchanger.com: Can you provide insight on recent momentum at BlueKai? Any observations due to the recent economic slump? OT: We are seeing some very positive growth trends at BlueKai. The numbers of data buyers and the average spend per buyer in the system is... Continue reading »
by AdExchanger // May 14th, 2009 //
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