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»ACR

Tremor International On Aggregating More TV Data And Continuing The ‘End-To-End Platform’ Trend

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad tech companies are striking partnerships left and right to aggregate as much TV data as possible in their quest to compete against the walled gardens. But activation is still a challenge. Too many middlemen make media buying a… Continue reading »
by Alyssa Boyle // February 24th, 2022 //
»
How ACR Data Is Underpinning Vizio’s Fast-Growing Ads Business

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Smart TV manufacturer Vizio is investing in ad tech to continue the sale even after the TV is turned on. In the shift to streaming TV, a platform that only sells hardware can only make it so far. Vizio… Continue reading »
by Alyssa Boyle // January 31st, 2022 //
»
Samba Files The ACR S-1; Yelp’s ROI Pitch To CPGs

Can You Samba Alone? Samba TV filed its S-1 on Tuesday, often the precursor to an IPO (although many are filed in vain). Samba is one of a few automated content recognition (ACR) companies that are specialists in recognizing and attributing content played on a smart TV.  But the ACR market is tough for independents.… Continue reading »
by AdExchanger // November 17th, 2021 //
»
The Rise Of The Walled Gardens Around ACR Tech In Smart TVs

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of… Continue reading »
by Tony Rifilato // October 18th, 2021 //
»
You Finished Upfronts. How Well Is Your CTV Strategy Going To Work?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to… Continue reading »
by AdExchanger Guest Columnist // September 30th, 2021 //
»
Samsung Makes Audience Buying On AVOD Easier With Predictive Planning Tool

To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well… Continue reading »
by Tony Rifilato // September 9th, 2021 //
»
Vizio Clinched $100M In Upfront Deals; Programmatic Used To Convince Vaccine Skeptics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which… Continue reading »
by AdExchanger // August 25th, 2021 //
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Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for. Nielsen has long been accused of undercounting TV viewership. Recently, networks have expressed… Continue reading »
by Tony Rifilato // August 17th, 2021 //
»
As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s… Continue reading »
by Tony Rifilato // March 25th, 2021 //
»
Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users

Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic… Continue reading »
by Ryan Joe // March 1st, 2021 //
»
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