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»ACR

As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s... Continue reading »
by Tony Rifilato // March 25th, 2021 //
»
Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users

Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic... Continue reading »
by Ryan Joe // March 1st, 2021 //
»
Not So Fast-Twitch: Debunking Ad Tech’s Buzziest Promise To TV Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Ejsmont, VP of product management at VideoAmp. Recently, there’s been a lot of industry chatter from companies claiming they can reduce the latency of cross-channel reporting across attribution use cases, AKA “fast-twitch” reporting, enabling... Continue reading »
by AdExchanger // November 9th, 2020 //
»
Mike O’Donnell, CRO, Vizio
Vizio Reorgs Around Its Data Biz With The Full Integration Of Inscape

Smart TV manufacturer Vizio is reorganizing to bring more television data into its advertising and content business. Inscape, Vizio’s data and automatic content recognition (ACR) subsidiary, has been combined with Vizio Ads and SmartCast, Vizio’s smart TV content platform. The three will now function as a single unit. Prior to the strategic reorg, announced on... Continue reading »
by Allison Schiff // October 28th, 2020 //
»
TVision Insights: ‘Ratings Only Tell Part Of The Story’

If someone goes to the bathroom while a beautifully shot commercial plays full-screen on their TV, was it actually viewable? Not so much, said Luke McGuinness, president and COO of TVision Insights, a TV analytics company that helps brands measure whether people are actually paying attention to their ads. TVision, founded in 2014, started out... Continue reading »
by Allison Schiff // March 16th, 2020 //
»
Samba TV Acquires ACR Startup Axwave To Slurp Up More ACR Data

You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to catalog and measure linear TV and over-the-top content across panels in the United States and Europe, with a particular focus on... Continue reading »
by Allison Schiff // August 20th, 2019 //
»
Inscape On Addressable: We’re Never Going To Get There Pushing An End-To-End Stack

Jodie McAfee, SVP of sales and marketing at Vizio-owned Inscape, likes to stay “within whispering distance” of the engineering team. “I don’t ever want to be out there promising what I can’t deliver,” said McAfee, who joined Vizio in 2015 after more than four years helping build Samsung’s ad platform. But that doesn’t stop the... Continue reading »
by Allison Schiff // August 15th, 2019 //
»
TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’s... Continue reading »
by Allison Schiff // July 9th, 2019 //
»
The Marketer’s Guide To ACR Tech In Smart TVs

If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago,... Continue reading »
by Sarah Sluis // June 26th, 2019 //
»
CTV Data Is Massively Fragmented: Here Are Three Ways The Industry Is Stitching It Back Together

The tsunami of data surging into TV introduces a massive amount of complexity and fragmentation into what used to be a simple media buy. “It’s really complex to buy, and that’s spooking a lot of buyers off,” said Tracey Scheppach, who buys addressable connected TV (CTV) with her agency Matter More Media. CTV, which is... Continue reading »
by Sarah Sluis // May 23rd, 2019 //
»
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