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»Triton Digital

iHeart Acquires Programmatic Audio Marketplace Triton Digital For $230 Million

And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $230 million on Wednesday, its second acquisition of a podcast tech company in less than four months. In late October, iHeart bought Voxnest, an audio technology company that provides analytics and programmatic advertising tools for publishers. The year before,... Continue reading »
by Allison Schiff // February 17th, 2021 //
»
Amobee Integrates With Triton Digital, Expanding Its Programmatic Audio Supply

Amobee said Tuesday it will integrate with the programmatic audio exchange Triton Digital, which aggregates supply across digital audio publishers, broadcast radio station streams and podcasts. Amobee currently accesses digital audio supply from Pandora and Rubicon Project. But it’s the last major DSP to integrate with Triton, which already works with 30 DSPs. “Online audio... Continue reading »
by Alison Weissbrot // May 12th, 2020 //
»
Vibenomics And Triton Digital Power First Programmatic Audio Out-Of-Home Market

Background music in stores is often heard but rarely listened to. But perhaps that will change with more precise messaging. In that spirit, Vibenomics, whose software curates and sells ads against custom in-store radio stations, will enable targeted messaging via a partnering with Triton Digital's programmatic audio marketplace. Vibenomics’ digital radio stations operate in 4,000... Continue reading »
by Alison Weissbrot // October 29th, 2019 //
»
Art19 Breaks Down The Download Metric To Boost Podcast Advertising

Podcast platform Art19 has taken a step to address the targeting and measurement problem standing between advertisers and a ripe audience of podcast listeners. The company’s platform hosts and distributes podcasts while letting advertisers better target and monetize their audiences through an API integration and an ad server. It launched with hundreds of shows from... Continue reading »
by Alison Weissbrot // August 3rd, 2016 //
»
Programmatic Audio Emerges – And Looks For Its Place In The Media Plan

Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory... Continue reading »
by Alison Weissbrot // April 11th, 2016 //
»
British Innovation: Programmatic Audio Adoption In The UK

When WPP’s programmatic arm debuted Xaxis Audio last month, it did so with the intention that it would not be used in isolation. “For us it’s another arrow in the quiver when you’re doing programmatic media planning,” said Nicolas Bidon, managing director of Xaxis in the UK. “This is a new way to reach audiences... Continue reading »
by Liz Rowley // June 4th, 2015 //
»
DAAST Might Change Digital Audio Measurement, So What’s Apple Waiting For?

When the IAB set out to craft a set of standards for digital audio advertising seven months ago, it wanted to address the challenge of consumers shifting to mobile and to organize the fragmented digital audio landscape. The effort resulted in the Digital Audio Ad Serving Template (DAAST), and many in the industry welcomed the... Continue reading »
by Liz Rowley // April 28th, 2015 //
»
Private Equity Firms Accelerate Investment In Ad Tech Acquisitions

The past year has seen numerous private equity firms buy ad tech companies. Although there has been slight uptick in the overall volume of transactions and investment bankers predict more of these types of deals on the horizon, they are divided on what’s piquing the growth and timing of PE investor interest. These include Rockbridge... Continue reading »
by Liz Rowley // April 2nd, 2015 //
»
Online Radio Consumption Surges, But Ad Measurement And Buying Processes Need To Improve

With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio Reinvented” panel in Manhattan. Panelists included executives from Pandora, Spotify and Triton Digital. The panelists revealed there are 143 million monthly online radio listeners in the US, representing 53% of... Continue reading »
by Liz Rowley // March 26th, 2015 //
»
Audio And The Programmatic Buy: Ad Execs Describe The Challenges

There are a number of reasons programmatic buying has yet to permeate the digital audio space, a growing area that would seem ripe for automation. Among those reasons is a lack of standards. The IAB’s first stab at standardization was the Digital Audio Ad Serving Template (DAAST), which surfaced some six months ago. But according... Continue reading »
by Liz Rowley // March 18th, 2015 //
»
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