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» Alex Palmer

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Articles by Alex

Advertisers Embrace Instagram: Report Sees Further Potential In Video, Direct Response

Advertisers are embracing Instagram, with its video and direct-response potential gaining particular interest, according to a new report from social advertising and content marketing firm Brand Networks. CPG, fashion and retail advertisers in particular have been quick to embrace Instagram, which proved to be a significant player over the 2015 holiday season. The study examined more... Continue reading »
by Alex Palmer // January 25th, 2016 //
»
With Weather Co. Acquisition, IBM Bolsters Data Services, But It’s Not Diving Into Media Just Yet

IBM’s agreement to acquire The Weather Company’s B2B, mobile and cloud-based web properties – including WSI, weather.com, Weather Underground and The Weather Company brand, but not The Weather Channel – is likely more about data assets and less about a grand entrance into the media world. Read the release. IBM was mum on its long-term strategy, saying through a spokesperson that... Continue reading »
by Alex Palmer // October 28th, 2015 //
»
Spotify Wants To Focus On Big Brands, Outsources Geotargeted Ad Sales To Katz Radio Group

Spotify revealed Thursday that Katz Radio Group will serve as its exclusive representative for geotargeted audio sales in the United States. The radio representation company’s digital division, Katz Digital, will oversee Spotify’s DMA-targeted audio solutions, freeing up the streaming service to focus on broader brand offerings across the platform. Spotify had already been active in... Continue reading »
by Alex Palmer // October 9th, 2015 //
»
Mobile Consumers Use Browsers and Apps Equally – But For Different Reasons

While it has become typical for industry watchers to declare that the mobile web is suffering at the expense of apps’ success, a report Monday revealed consumers use both at almost equal levels. “The New Mobile Mantra,” from WPP’s research unit, Millward Brown Digital, found that of the 30 most-visited mobile properties, browser and app... Continue reading »
by Alex Palmer // October 5th, 2015 //
»
Gilt Groupe Gets More Social Insight With Brand Networks’ Enhancements

Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram and Pinterest. That’s why it’s bought into social marketing tech firm Brand Networks’ newlyenhanced Brand Networks Platform (unveiled Monday). The updates promise to make it easier for marketers to ensure the relevancy of their native... Continue reading »
by Alex Palmer // October 2nd, 2015 //
»
Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019

Programmatic buying of display and video ads will expand rapidly for years to come, according to new findings from Magna Global. In a forecast released Monday, the Interpublic Group media investment unit predicted the amount of global ad inventory bought and sold using programmatic methods in 2015 will rise 49% compared to last year –... Continue reading »
by Alex Palmer // September 28th, 2015 //
»
Triton Ties Up With Edison Research To Bolster Podcast Measurement

Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with Edison Research to strengthen its podcast measurement offering. Starting later this year, a new Webcast Metrics On Demand (WCMOD) product will sit alongside Triton's existing tracking solution and provide publishers... Continue reading »
by Alex Palmer // March 3rd, 2015 //
»

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