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»measurement

quibi
Quibi Flames Out; Pinterest Pushes Diversity And Transparency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Quibi Bites The Dust Quibi will shut down its service a mere six months after launch, becoming one of the first – and most spectacular – casualties in the video streaming wars. It is a remarkable flameout for a company that had raised $1.75 billion before... Continue reading »
by AdExchanger // October 22nd, 2020 //
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An Introduction To TV Advertising: Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the fourth and last in a series that presents the fundamentals of how TV advertising works and how it is changing. In our previous article, we unpacked the... Continue reading »
by AdExchanger // October 15th, 2020 //
»
Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to help... Continue reading »
by Allison Schiff // October 14th, 2020 //
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Kevin Whitcher of Oracle
How Does Audience Attention Impact Your Cross-Platform Reach?

This article is sponsored by Moat by Oracle Data Cloud. When it comes to TV commercials, the difference between a successful ad and a failure can be difficult to pin down. Sometimes the timing was wrong, or the target demographic was off – and other times the message simply didn’t resonate. Whatever the reason, advertising... Continue reading »
by AdExchanger Content Studio // October 5th, 2020 //
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How The Death Of Digital IDs Will Reshape The Marketing Mix

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Buchalter, CEO at Intersection. The impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers available to third parties will rewrite the rules across the entire media mix. Our... Continue reading »
by AdExchanger // August 28th, 2020 //
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Podcast Measurement Is Finally Improving As The Landscape Consolidates

  Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in the United States for years, has a history of obscuring how many people actually heard an ad after downloading a podcast episode through its player. That left brand advertisers to negotiate for CPMs without knowing... Continue reading »
by Alison Weissbrot // August 17th, 2020 //
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What Do Apple’s Privacy-Focused IDFA Changes Mean For Facebook?

Apple’s move to make its IDFA only available on an opt-in basis will either set Facebook’s hair on fire or further solidify Facebook's dominant market position. Depends on who you ask. Those opposing opinions underscore the confusion consuming the mobile ad tech ecosystem as it grapples with the de facto loss of user-level tracking in... Continue reading »
by Allison Schiff // July 15th, 2020 //
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OpenSlate bowed out of YTMP in April after refusing to sign a requisite contract that it claimed would hamper its ability to report on channel-level brand safety.
OpenSlate Rejoins The YouTube Measurement Program Following Contract Deadlock

After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it's back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a... Continue reading »
by Allison Schiff // July 7th, 2020 //
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With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Angelina Eng, vice president of measurement and attribution at IAB and IAB Tech Lab. In less than two years, many publishers, advertisers, data vendors and technology platforms will need to reevaluate... Continue reading »
by AdExchanger // June 24th, 2020 //
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With Upfronts Upended, The TV Industry Is Banking On Addressable

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike O'Donnell, senior vice president, platform business, at Vizio. So, here we are in June. Upfront presentations would have just ended, under the usual circumstances. But business is far from usual right now. Advertisers plan... Continue reading »
by AdExchanger // June 18th, 2020 //
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