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»measurement

Belinda Smith, CEO, Americas
M/SIX CEO Belinda Smith On The ‘Ever-Widening Disconnect’ Between Measurement And Business Growth

The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO of the Americas at media agency m/SIX, a joint venture backed by The&Partnership and GroupM, and also one of EA’s external agency partners. That’s how Smith met the crew at m/Six, where she’ll now oversee... Continue reading »
by Allison Schiff // December 22nd, 2020 //
»
Neustar has added PeLICAn to the Privacy Sandbox, a proposal it hopes will trigger a serious discussion about cookieless measurement in Chrome.
Meet PeLICAn, Neustar’s Measurement Proposal For The Privacy Sandbox

Neustar has a call to action for members of the W3C’s Improving Web Advertising Business Group: Don’t forget about measurement. In early December, Neustar added a proposal to the Privacy Sandbox with the aim of triggering a conversation about how privacy-safe measurement could be done on Chrome without third-party cookies. The proposal is named after... Continue reading »
by Allison Schiff // December 11th, 2020 //
»
As User-Level Tracking Falls Apart, Cohorts Offer An Exciting Measurement Alternative

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, Senior Director of MightyHive and Ken Archer, VP Product of Upwave. In recent years, innovation in digital ad effectiveness measurement has been constrained by an addiction to person-level... Continue reading »
by AdExchanger // November 30th, 2020 //
»
Facebook Conversion Lift Measurement Issue Goes Undetected For 12 Months

For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data. A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15, 2019, and Aug. 31 of this year. Advertisers use conversion lift studies, a... Continue reading »
by Allison Schiff // November 16th, 2020 //
»
The Big Story: Measure For Addressable Measure

This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic of measurement by focusing on two exciting new areas: podcasting and addressable TV. On Tuesday, Spotify bought podcast ad tech company Megaphone (once known as Panoply) for a reported $235 million. The ability to measure... Continue reading »
by Ryan Joe // November 12th, 2020 //
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I Have Seen The Future Of Measurement, And It Is … Messy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of strategy, Salesforce Marketing Cloud. Measurement is a footnote – outglamorized by targeting and the opera of browsers, pushed into the corner during debates about the future... Continue reading »
by AdExchanger // November 10th, 2020 //
»
Not So Fast-Twitch: Debunking Ad Tech’s Buzziest Promise To TV Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Ejsmont, VP of product management at VideoAmp. Recently, there’s been a lot of industry chatter from companies claiming they can reduce the latency of cross-channel reporting across attribution use cases, AKA “fast-twitch” reporting, enabling... Continue reading »
by AdExchanger // November 9th, 2020 //
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3 Questions Marketers Have When Measuring CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, GM of measurement and analytics at Innovid. We’re entering the 2.0 era of CTV. Many brands are gaining confidence that CTV provides extended reach to their linear TV campaign due to the... Continue reading »
by AdExchanger // November 5th, 2020 //
»
quibi
Quibi Flames Out; Pinterest Pushes Diversity And Transparency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Quibi Bites The Dust Quibi will shut down its service a mere six months after launch, becoming one of the first – and most spectacular – casualties in the video streaming wars. It is a remarkable flameout for a company that had raised $1.75 billion before... Continue reading »
by AdExchanger // October 22nd, 2020 //
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An Introduction To TV Advertising: Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the fourth and last in a series that presents the fundamentals of how TV advertising works and how it is changing. In our previous article, we unpacked the... Continue reading »
by AdExchanger // October 15th, 2020 //
»
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