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»measurement

Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’?

When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integrated... Continue reading »
by Allison Schiff // June 5th, 2019 //
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VideoAmp Enters Serious Growth Mode With $70 Million In New Funding

Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion. The round, announced Wednesday, was led by investment bank The Raine Group, which kicked in $50 million. Ankona Capital contributed the rest, bringing VideoAmp’s total funding to just over $100 million since 2014. VideoAmp isn’t taking any money off... Continue reading »
by Allison Schiff // May 1st, 2019 //
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Advertisers To Instagram: More Measurement, Please

Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I wish you guys would work on,” said Edlynne Laryea, director for global Neutrogena digital transformation and sustainability, speaking at an Instagram media event Tuesday. Although Instagram claims that 68% of its users choose to interact... Continue reading »
by Allison Schiff // March 5th, 2019 //
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NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes

NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The Upside” was guaranteed based on ticket sales and, secondarily, show time searches, the broadcast giant said Friday. Comscore will measure viewership data and tie it to ticket sales from Fandango,... Continue reading »
by Ryan Joe // February 8th, 2019 //
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DTC Mattress Startups Nectar And DreamCloud Are Obsessed With Tests

There’s no rest for direct-to-consumer mattress marketers. “We’re constantly running tests,” said Scott McLeod, co-founder of DreamCloud, a mattress startup housed under Nectar Home, parent company to a growing portfolio of DTC sleep and home furnishing brands, including Nectar Sleep and ecommerce rug brand Wovenly. “We have disdain for the idea of running something without... Continue reading »
by Allison Schiff // January 14th, 2019 //
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As Pinterest Gets Its Advertising House In Order, Carousel Ads Are Up Next

Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday. Carousels, which allow advertisers to include up to five images within a single format, can appear within the Pinterest main feed as a related pin recommendation or through search. Users tap the cover image and then... Continue reading »
by Allison Schiff // November 1st, 2018 //
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Here’s How Dish TV's Brad Stamulis Hopes To Fix Viewability Measurement

Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he specified the steps the industry needs to take to fix it. Eliminating waste in programmatic marketing is always a challenge when it comes to viewability and... Continue reading »
by Rae Paoletta // October 18th, 2018 //
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True[X] President Pooja Midha: Not All Attention is Created Equal

Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer... Continue reading »
by Rae Paoletta // September 27th, 2018 //
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Sling TV Now Has Nielsen-Powered Audience Segments And Ad Delivery Verification

Advertisers on Dish’s over-the-top service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on purchases and loyalty programs. Sling TV advertisers can also measure using Nielsen’s Digital Ad Ratings currency. These capabilities are available due to an expanded partnership between Dish’s media sales team and Nielsen, which the companies... Continue reading »
by Ryan Joe // September 20th, 2018 //
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The Cross-Channel Measurement Headache Continues To Pound

There’s still no magic pill that ties advertising to outcomes. Take Lyft, which can connect metrics to spend in display and search, but has trouble measuring across channels. But because it has difficulty uniting data around brand marketing, referral programs or brand ambassador outreach, its marketing strategy is largely built around user acquisition (UA), said... Continue reading »
by Allison Schiff // July 23rd, 2018 //
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