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»measurement

Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?

Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a shock to anyone. And in terms of what this means for advertisers, publishers and ad tech companies, the answer is: More of the same.... Continue reading »
by Allison Schiff // March 26th, 2020 //
»
Brands Lean In To TikTok; FCC May Fine Telcos For Weak Location Data Safeguards

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said... Continue reading »
by AdExchanger // February 28th, 2020 //
»
GoPro Shoots For Growth In A Market Crawling With Competitors

Todd Ballard, GoPro’s CMO, has his work cut out for him: Encourage people to buy action video cameras when nearly half the humans on Earth already have access to a sophisticated, high-quality camera embedded directly in their phone. Once a darling of Wall Street, GoPro’s stock has mainly been on a downward spiral, with a... Continue reading »
by Allison Schiff // February 4th, 2020 //
»
Google Adds New Restriction On App Attribution; Layoffs In Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install  Google is changing its search-to-app install campaign measurement starting this month so that iOS installs driven by Google searches will no longer be reported by third-party attribution companies, Ronan Shields reports for Adweek. The change is a forerunner to Google’s eventual... Continue reading »
by AdExchanger // January 27th, 2020 //
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Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’?

When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integrated... Continue reading »
by Allison Schiff // June 5th, 2019 //
»
VideoAmp Enters Serious Growth Mode With $70 Million In New Funding

Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion. The round, announced Wednesday, was led by investment bank The Raine Group, which kicked in $50 million. Ankona Capital contributed the rest, bringing VideoAmp’s total funding to just over $100 million since 2014. VideoAmp isn’t taking any money off... Continue reading »
by Allison Schiff // May 1st, 2019 //
»
Advertisers To Instagram: More Measurement, Please

Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I wish you guys would work on,” said Edlynne Laryea, director for global Neutrogena digital transformation and sustainability, speaking at an Instagram media event Tuesday. Although Instagram claims that 68% of its users choose to interact... Continue reading »
by Allison Schiff // March 5th, 2019 //
»
NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes

NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The Upside” was guaranteed based on ticket sales and, secondarily, show time searches, the broadcast giant said Friday. Comscore will measure viewership data and tie it to ticket sales from Fandango,... Continue reading »
by Ryan Joe // February 8th, 2019 //
»
DTC Mattress Startups Nectar And DreamCloud Are Obsessed With Tests

There’s no rest for direct-to-consumer mattress marketers. “We’re constantly running tests,” said Scott McLeod, co-founder of DreamCloud, a mattress startup housed under Nectar Home, parent company to a growing portfolio of DTC sleep and home furnishing brands, including Nectar Sleep and ecommerce rug brand Wovenly. “We have disdain for the idea of running something without... Continue reading »
by Allison Schiff // January 14th, 2019 //
»
As Pinterest Gets Its Advertising House In Order, Carousel Ads Are Up Next

Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday. Carousels, which allow advertisers to include up to five images within a single format, can appear within the Pinterest main feed as a related pin recommendation or through search. Users tap the cover image and then... Continue reading »
by Allison Schiff // November 1st, 2018 //
»
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