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»measurement

What Do Apple’s Privacy-Focused IDFA Changes Mean For Facebook?

Apple’s move to make its IDFA only available on an opt-in basis will either set Facebook’s hair on fire or further solidify Facebook's dominant market position. Depends on who you ask. Those opposing opinions underscore the confusion consuming the mobile ad tech ecosystem as it grapples with the de facto loss of user-level tracking in... Continue reading »
by Allison Schiff // July 15th, 2020 //
»
OpenSlate bowed out of YTMP in April after refusing to sign a requisite contract that it claimed would hamper its ability to report on channel-level brand safety.
OpenSlate Rejoins The YouTube Measurement Program Following Contract Deadlock

After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it's back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a... Continue reading »
by Allison Schiff // July 7th, 2020 //
»
With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Angelina Eng, vice president of measurement and attribution at IAB and IAB Tech Lab. In less than two years, many publishers, advertisers, data vendors and technology platforms will need to reevaluate... Continue reading »
by AdExchanger // June 24th, 2020 //
»
With Upfronts Upended, The TV Industry Is Banking On Addressable

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike O'Donnell, senior vice president, platform business, at Vizio. So, here we are in June. Upfront presentations would have just ended, under the usual circumstances. But business is far from usual right now. Advertisers plan... Continue reading »
by AdExchanger // June 18th, 2020 //
»
Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?

Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a shock to anyone. And in terms of what this means for advertisers, publishers and ad tech companies, the answer is: More of the same.... Continue reading »
by Allison Schiff // March 26th, 2020 //
»
Brands Lean In To TikTok; FCC May Fine Telcos For Weak Location Data Safeguards

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said... Continue reading »
by AdExchanger // February 28th, 2020 //
»
GoPro Shoots For Growth In A Market Crawling With Competitors

Todd Ballard, GoPro’s CMO, has his work cut out for him: Encourage people to buy action video cameras when nearly half the humans on Earth already have access to a sophisticated, high-quality camera embedded directly in their phone. Once a darling of Wall Street, GoPro’s stock has mainly been on a downward spiral, with a... Continue reading »
by Allison Schiff // February 4th, 2020 //
»
Google Adds New Restriction On App Attribution; Layoffs In Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install  Google is changing its search-to-app install campaign measurement starting this month so that iOS installs driven by Google searches will no longer be reported by third-party attribution companies, Ronan Shields reports for Adweek. The change is a forerunner to Google’s eventual... Continue reading »
by AdExchanger // January 27th, 2020 //
»
Snap And Placed: An Acquisition That ‘Slipped Through The Cracks’?

When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into store visits and real-world results. Yet over the next two years, before Snap sold Placed to Foursquare last week, Snap never highlighted the Placed technology in its pitch to media buyers; Placed was never integrated... Continue reading »
by Allison Schiff // June 5th, 2019 //
»
VideoAmp Enters Serious Growth Mode With $70 Million In New Funding

Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion. The round, announced Wednesday, was led by investment bank The Raine Group, which kicked in $50 million. Ankona Capital contributed the rest, bringing VideoAmp’s total funding to just over $100 million since 2014. VideoAmp isn’t taking any money off... Continue reading »
by Allison Schiff // May 1st, 2019 //
»
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