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»measurement

Roku Bolsters Measurement Program To Track Cross-Screen Ad Performance

Roku said Tuesday it added six new ad tech companies to its Measurement Partner Program to help retail, CPG, pharma, auto and other advertisers better measure ad campaign performance — such as mobile app downloads — as marketers shift their spending to streaming. Adjust, Affinity Solutions, Branch, IRI, Kochava, and Veeva Crossix have joined Roku’s partner program —... Continue reading »
by Tony Rifilato // April 14th, 2021 //
»
Swaarm, a startup that helps buyers and ad networks track performance marketing, has launched a solution for privacy-enabled attribution on iOS 14.
Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA

Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. Rather than having to pivot like a legacy mobile measurement provider, Swaarm’s co-founders (who had been developing the technology for... Continue reading »
by Allison Schiff // April 13th, 2021 //
»
Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal

With the muted bleat of a sad trombone, Facebook Analytics will soon be no more. This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and insights, and they’ll be able to... Continue reading »
by Allison Schiff // April 1st, 2021 //
»
Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users

Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic... Continue reading »
by Ryan Joe // March 1st, 2021 //
»
The Quest For A 'Bloomberg Terminal' For Digital Advertising

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. AdExchanger readers may recall the story of AdFin, which set out to build a Bloomberg terminal-style dashboard for advertising that pipes in log-level data to offer clients a holistic view of their supply chain. AdFin tried to serve... Continue reading »
by Zach Rodgers // January 25th, 2021 //
»
Belinda Smith, CEO, Americas
M/SIX CEO Belinda Smith On The ‘Ever-Widening Disconnect’ Between Measurement And Business Growth

The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO of the Americas at media agency m/SIX, a joint venture backed by The&Partnership and GroupM, and also one of EA’s external agency partners. That’s how Smith met the crew at m/Six, where she’ll now oversee... Continue reading »
by Allison Schiff // December 22nd, 2020 //
»
Neustar has added PeLICAn to the Privacy Sandbox, a proposal it hopes will trigger a serious discussion about cookieless measurement in Chrome.
Meet PeLICAn, Neustar’s Measurement Proposal For The Privacy Sandbox

Neustar has a call to action for members of the W3C’s Improving Web Advertising Business Group: Don’t forget about measurement. In early December, Neustar added a proposal to the Privacy Sandbox with the aim of triggering a conversation about how privacy-safe measurement could be done on Chrome without third-party cookies. The proposal is named after... Continue reading »
by Allison Schiff // December 11th, 2020 //
»
As User-Level Tracking Falls Apart, Cohorts Offer An Exciting Measurement Alternative

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, Senior Director of MightyHive and Ken Archer, VP Product of Upwave. In recent years, innovation in digital ad effectiveness measurement has been constrained by an addiction to person-level... Continue reading »
by AdExchanger // November 30th, 2020 //
»
Facebook Conversion Lift Measurement Issue Goes Undetected For 12 Months

For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data. A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15, 2019, and Aug. 31 of this year. Advertisers use conversion lift studies, a... Continue reading »
by Allison Schiff // November 16th, 2020 //
»
The Big Story: Measure For Addressable Measure

This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic of measurement by focusing on two exciting new areas: podcasting and addressable TV. On Tuesday, Spotify bought podcast ad tech company Megaphone (once known as Panoply) for a reported $235 million. The ability to measure... Continue reading »
by Ryan Joe // November 12th, 2020 //
»
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