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»measurement

OTT Audience Growth Is Explosive, But It’s Challenged By Silos (And More Silos)

OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill rates. At A&E Networks, OTT’s share of audience is up 150% compared with decreases in engagement across desktop and mobile. At Bloomberg, 30% of its OTT audiences watch for 30 minutes or more... Continue reading »
by Allison Schiff // July 20th, 2018 //
»
Intel Analyzes Clickstream Data For A Look Inside The Full Funnel

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best Buy, Target and Amazon to sell laptops and desktop computers with Intel processors inside. Intel, which doesn’t sell consumer-facing hardware on its own... Continue reading »
by Allison Schiff // July 12th, 2018 //
»
IAS Acquisition Highlights Growing Competition Among Ad Verification Vendors

Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million, according to AdExchanger sources, or up to $850 million, according to Axios – underscores the ongoing importance of ad verification and the pressure these vendors face to grow their product offering to remain competitive. “There’s... Continue reading »
by Ryan Joe // June 6th, 2018 //
»
Overheard At LUMA: Relevant Pubs Will Win, Everyone Else Will Fail

Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of travel publisher Skift, at LUMA’s Digital Media Summit in New York City on Tuesday. Despite the value media people ascribe to the importance of what they... Continue reading »
by Allison Schiff // May 15th, 2018 //
»
Duopoly Shares More Data With Brands, But There Are Snags​

With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into sharing more measurement data – but what are advertisers actually getting? Just enough to keep them spending, said Chris Kane, founder of programmatic consultancy Jounce Media. “Walled gardens will do the minimum acceptable thing so... Continue reading »
by Allison Schiff // February 27th, 2018 //
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Facebook Declutters Ad Manager

Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns. Starting Thursday, it will begin labeling whether metrics are estimated and start marking metrics that are still being tested. The goal is to give advertisers more insight into how metrics are calculated. Knowing when metrics... Continue reading »
by Allison Schiff // February 22nd, 2018 //
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Facebook Will Use Viewability To Measure Organic Page Reach

Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but... Continue reading »
by Allison Schiff // February 9th, 2018 //
»
Roku Launches Measurement Platform Powered By Its First-Party TV Data

Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released on Wednesday. The Ad Insights platform builds on Roku's support of third-party measurement partners like existing partner Nielsen, Kantar Millward Brown, Oracle, Placed and Experian. “This launch was really the result of us stepping back... Continue reading »
by Kelly Liyakasa // January 17th, 2018 //
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Facebook Is Expelling Unintentional Clicks From Its Garden

Ever click on an ad by mistake? You and the rest of internet-connected humanity. On Tuesday, Facebook said it’s going to stop counting those errant clicks in its reporting for ads served through Audience Network and start barring publishers from including clickable white space in the background of their native ads. Beginning next week, if... Continue reading »
by Allison Schiff // August 8th, 2017 //
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Advertisers Forgive Facebook Measurement Blunders, But An MRC Audit Is Still Top Priority

Marketers aren’t all that wound up about Facebook’s recurring ad metric errors. Bugs happen, said Alok Gupta, data science manager at Airbnb, speaking at a measurement event hosted by Facebook on Wednesday. “You’re never going to build a perfect system immediately or ever,” Gupta said. “As long as the bugs or problems are identified quickly,... Continue reading »
by Allison Schiff // May 25th, 2017 //
»
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