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»Ecommerce Media

The Birds-Eye View Of Amazon’s Advertising Business

Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad revenue just in the past year. But Amazon’s advertising business is also a sprawling, mysterious empire, even for advertisers that spend heavily... Continue reading »
by James Hercher // June 24th, 2021 //
»
 

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