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»Ecommerce Media

Roku Tests Dynamic Linear Ad Insertion; Why Netflix Should Not (Should … Should Not!) Sell Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku On A Roll  Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one piece of Roku’s acquisition of Nielsen’s advanced video advertising business last year. Roku’s pitch for DLA is to increase linear addressability by targeting… Continue reading »
by AdExchanger // April 6th, 2022 //
»
The Birds-Eye View Of Amazon’s Advertising Business

Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad revenue just in the past year. But Amazon’s advertising business is also a sprawling, mysterious empire, even for advertisers that spend heavily… Continue reading »
by James Hercher // June 24th, 2021 //
»
 

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