jelli

Viant struck a deal with IHeartMedia and its Triton Digital advertising platform that will make IHeart’s broadcast radio inventory available through Viant’s DSP.

On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast as the internet advertising market as a whole, according to a report on podcast ad revenue released by the IAB and PricewaterhouseCoopers on Monday.

Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and […]

Radio giant iHeartMedia said Monday it will acquire programmatic radio platform Jelli. Terms of the deal were not disclosed. iHeartMedia has been working with Jelli since 2015 to power its private marketplace, SoundPoint, which represents programmatic inventory on its 850 broadcast radio stations. Jelli also powers Katz Expressway, the independent programmatic marketplace run by radio […]

Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven. On Tuesday, Horizon said it would use programmatic radio platform Jelli for all of its radio upfront planning and buying – typically where advertisers spend at least half of their annual budgets. The media agency, one of the […]

Jelli said Wednesday that Rich Knopke will join the programmatic radio company as chief revenue officer. A 20-year digital media veteran, Knopke was previously CRO at video supply-side platform Genesis Media and SVP of sales at USA Today. He was also national VP of sales at Tremor Video (now Telaria) during the company’s IPO. Knopke […]

Jelli is taking the old-school medium of broadcast radio into the 21st century. The programmatic radio platform launched in 2014 to automate and target traditional radio buys. Now, it has a demand-side platform as well as ad servers installed at 2,300 radio stations across the country. It also powers radio’s two major programmatic exchanges: Expressway […]

Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 93% of the population, according to Nielsen. When looking at the division of daily time spent with audio for the composite listener, […]

Programmatic audio advertising platform Jelli unveiled a $21 million Series B funding round Tuesday, led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group. The round brings Jelli’s total funding to $37.6 million. Jelli will use proceeds from the round to support two major partnerships forged this year, one of which […]

When “Serial” broke the record for the fastest series to reach 5 million downloads, it created new interest in podcasts as an advertising forum. Though podcasting still has measurement hurdles to clear, it’s attracting more attention from larger advertisers. “Early on with any kind of new advertising medium, there are going to be institutional advertisers […]

iHeartMedia media revealed Wednesday that it’s bringing programmatic, real-time radio ad-buying to terrestrial radio, powered by Jelli’s cloud-based ad platform. The news means that advertisers and agencies will soon be able to access iHeartMedia’s inventory in private exchanges for broadcast radio. As part of the unveil, iHeartMedia and Katz Media Group, a firm that does […]

Jelli, a programmatic ad platform for radio, and radio ad software provider Marketron are partnering up on an automated supply-side service for radio stations, the companies said Thursday. “Billions of dollars in radio inventory are still being traded in an analog way,” said Marketron CEO Jeff Haley. “We’re taking the innovation that happened on the […]

Traditional radio as a hotbed for ad tech? Well, not really – or at all – but this is precisely the problem Jelli co-founder and CEO Mike Dougherty recognized when his company launched on Wednesday a platform, called RadioSpot, designed to enable programmatic buying for radio advertising. “Radio is a little more simple [than digital […]