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»Luke Stillman

Magna: Programmatic Video And Mobile Grow Up

Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads. This year, mobile made up 53% of global programmatic spend by device, while video ads accounted for 51% of programmatic spend by format, according to Magna’s Programmatic 2018 report. (Magna did not include video inventory on over-the-top devices in... Continue reading »
by Alison Weissbrot // October 16th, 2018 //
»
 

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