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»Jason Kint

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the... Continue reading »
by Alison Weissbrot // August 16th, 2017 //
»
Premium Pubs Tout Their Alternatives Amid Brand Safety Concerns – But Will Advertisers Arrive?

As advertisers yank spend from YouTube and Google Display Network due to brand safety concerns, premium publishers see an opportunity. These pubs have long complained that audience-based buying devalues the context they provide – context they claim ensures brand safety. “Marketers are recognizing in a blunt force way the difference between a platform and publisher,”... Continue reading »
by Sarah Sluis // March 29th, 2017 //
»
 

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