• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Data-driven advertising

DOJ Gives Thumbs-Up To T-Mobile/Sprint Merger

The Department of Justice gave final approval Friday to T-Mobile’s $26 billion merger with Sprint. The third and fourth largest carriers in the United States will soon be one. But there are some caveats that come with the DOJ’s approval, including requiring both companies to divest some spectrum and certain prepaid wireless assets to Dish... Continue reading »
by Allison Schiff // July 26th, 2019 //
»
Tencent Enters US Market With Ad Solutions And Access To Vast Amounts Of User Data

Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of advertising tools on Thursday to help US brands reach that spendthrift audience both in China and abroad. The scale of Tencent’s audience is staggering. WeChat alone has 963 million monthly active users, nearly three times... Continue reading »
by Allison Schiff // September 21st, 2017 //
»
PII: For Razorfish’s Ella Chinitz, Data Is Only As Important As The Story It Tells

This is the third installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with Nazanin Jazayeri and Andrew Klein. Data is a vehicle for great storytelling, according to Ella Chinitz, group vice president of data science at Razorfish. “[It’s about] deriving insights out of... Continue reading »
by Alison Weissbrot // September 12th, 2016 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
  • Google, You Finally Really Did It
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • Publishers Sense Opportunity As Chrome Drops Third-Party Cookies
  • A World Without One-to-One Targeting
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved