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»bill duggan

How Ad/Fin Got Caught In The Crossfire Of The Industry’s Transparency Crusade

Ad tech startup Ad/Fin saw an opportunity to build a business by partnering with the ANA and Ebiquity on a programmatic study. Here’s the story of how it made enemies of agency holding companies – and got caught up in the industry’s transparency reckoning. In early 2016, Ad/Fin met with leadership at Ebiquity and the... Continue reading »
by Alison Weissbrot // July 29th, 2019 //
»
Concerned With Transparency, More Marketers Take Programmatic Strategy In-House

More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the Association of National Advertisers on Monday. Most marketers approach in-housing in a hybrid fashion, splitting responsibilities between their internal team and an external agency partner. Marketers increasingly are taking responsibility for strategy while agencies serve... Continue reading »
by Alison Weissbrot // December 18th, 2017 //
»
ANA Details The Supply Chain Fees That Agencies Try To Hide

The Association of National Advertisers’ (ANA) inquisition against nontransparent programmatic media buying rages on. The ANA on Thursday released a study illuminating the often murky fees taken throughout the messy programmatic supply chain, from advertiser, to agency, to trading desk, demand-side platform (DSP), exchange, supply-side platform (SSP) and publisher. Read the study. The survey, conducted... Continue reading »
by Alison Weissbrot // May 18th, 2017 //
»
Survey: 42% of Advertisers Handle Data/Analytics Through An 'In-House Agency'

More advertisers are running in-house "agency" units in 2013 than did five years ago, according to a new survey from the Association of National Advertisers. The change is driven in part by the weak global economy, but also could be chalked up to digital acceleration – including data/analytics and social imperatives. The survey of 203... Continue reading »
by Zach Rodgers // September 5th, 2013 //
»
Marketing Procurement: The Most Important Metric Should Be ROI, Not Cost Reduction

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Duggan, group executive vice president at the ANA (Association of National Advertisers). In marketing procurement, industry stakeholders have been repeating many of the same conversations for years. It’s... Continue reading »
by AdExchanger // June 25th, 2013 //
»
 

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