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»Digital Content Next

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the... Continue reading »
by Alison Weissbrot // August 16th, 2017 //
»
Premium Pubs Tout Their Alternatives Amid Brand Safety Concerns – But Will Advertisers Arrive?

As advertisers yank spend from YouTube and Google Display Network due to brand safety concerns, premium publishers see an opportunity. These pubs have long complained that audience-based buying devalues the context they provide – context they claim ensures brand safety. “Marketers are recognizing in a blunt force way the difference between a platform and publisher,”... Continue reading »
by Sarah Sluis // March 29th, 2017 //
»
The Digital Ad Ecosystem Is Messy And TrustX Is Grabbing A Broom

TrustX GM and President David Kohl was sitting in the front row with a big smile on his face when P&G Chief Brand Officer Marc Pritchard laid into the digital supply chain at the IAB’s Annual Leadership Meeting last month. For the past year, Kohl has been working on a project housed within Digital Context... Continue reading »
by Allison Schiff // February 27th, 2017 //
»
Are Direct Buys The Only Way To Keep The Industry Fraud Free?

The New York Times has a solution to the bot fraud problem: “Buy quality.” So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX's session about trust in the supply chain at Advertising Week in New York City. “You get what you pay for,” Zimbalist said bluntly. “We need to collapse... Continue reading »
by Allison Schiff // October 1st, 2015 //
»

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