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»Social Media

Will Investors Learn Social Nuances?; Crypto’s Score On Super Bowl Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Street Loves Me For Me Once upon a time, social media challengers begged for Facebook look-alike valuations.  But a funny thing happened with social media stocks this week. After Facebook nosedived on its earnings report on Wednesday, investors soured on Snapchat, Pinterest and… Continue reading »
by AdExchanger // February 7th, 2022 //
»
man runs on treadmill while eating cupcake
Digital Media Tightens Its Belt After Feasting On Garbage Metrics; Social Media Gets A CAT Scan

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes… Continue reading »
by AdExchanger // February 3rd, 2022 //
»
Picnic plans to use its new $3 million Series A round to fund an ambitious three-year growth plan.
Social Display Startup Picnic Snags $3 Million Series A And Shares Its Vision For Growth

Banner ads? More like background noise. Social display has become an attractive option for publishers trying to get around banner blindness, and there are now multiple startups on the market that help brands repurpose their social creative to run across the open web. Growth in the sector is catching the attention of investment firms. On… Continue reading »
by Anthony Vargas // December 7th, 2021 //
»
Google Considers Android Privacy Controls; Dems Intro Bill To Amend Section 230

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of Google getting ready to drop the other shoe. Bloomberg reports that Google is thinking about implementing privacy controls on Android similar to the ones that Apple is close to rolling out on iOS 14. Google… Continue reading »
by AdExchanger // February 8th, 2021 //
»
NBCU And Twitter Launch Digital Global Partnership In Multiyear Deal

NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU’s premium digital content to Twitter, allowing marketers… Continue reading »
by Tony Rifilato // January 25th, 2021 //
»
Omnicom, Home Depot Push For Misinfo Probe; Simpli.fi Buys ERP Platform For $100M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want… Continue reading »
by AdExchanger // January 20th, 2021 //
»
UK Antitrust Probe Targets Chrome Privacy Sandbox; Comscore Nabs Strategic Investment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority (CMA) is launching an investigation into Google’s plan to phase out third-party cookies in Chrome, CNBC reports. The CMA says it’s received several complaints about how Google’s Privacy Sandbox proposals will impact competition. One of… Continue reading »
by AdExchanger // January 11th, 2021 //
»
Wyclef Jean Teams With Google To Support Black-Owned Businesses

Wyclef Jean has seen up close the devastation that the COVID-19 pandemic has had on Black-owned businesses. The three-time Grammy Award–winning musician and founding member of acclaimed hip-hop group the Fugees said that his friends, Medjine and John “Jube” Altino, struggled to keep their business, Vibez Juice & Vegan Cafe in Jersey City, NJ afloat.… Continue reading »
by Tony Rifilato // November 24th, 2020 //
»
Apple To Cut App Store Fees For Small Devs; Georgia Senate Runoff Tops $100M In Ad Spending

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on… Continue reading »
by AdExchanger // November 19th, 2020 //
»
WarnerMedia Cuts 1,000 Jobs; Execs Cut Their Martech Spending

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia on Tuesday, which hit between 5% to 7% of its 25,000 employees, CEO Jason Kilar addressed the company’s future during a town hall meeting. As per Business Insider, Kilar said that the “painful” cuts were… Continue reading »
by AdExchanger // November 13th, 2020 //
»
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